How to overcome enterprise-size content marketing challenges
Big brands face more challenges with content marketing than smaller companies – here’s the secret to enterprise-size success.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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What happens when you don’t invest equally in content & technology
Companies are investing more in content marketing, but they ALSO need the right technology needed to get the most value from their campaigns.
Brand awareness cited as top challenge for marketers
Standing out among competition is a top challenge for marketers this year, according to new Experian research. Here’s three tips to increase brand awareness.
Content marketing recap: April’s top news
Spring is heating up with updates to mobile search results, Facebook’s News Feed & video embedding. Here are the top web marketing takeaways:
People spend about 5.5 hours a day watching video content
Marketers should be creating video content to keep their audiences engaged online as people spend more time viewing videos online.
Facebook News Feed update could limit Pages’ social content reach
Facebook recently announced new updates to its News Feed algorithm to further improve user experience on the network. Marketers should pay close attention to these changes, because they could further limit the reach of organic content shared by Pages on the network. Facebook warns these changes could result in post reach and referral traffic declines…. Read more »
A/B Testing is the best method to optimize landing pages [data]
Marketers don’t have enough resources to optimize their landing pages for better conversion rates – which is a top goal for 2015.
3 Marketing tech investments to make this year
Investing in marketing technology differs depending on the size of the business. Here’s three areas where we think all businesses should focus this year.
39% of senior-level marketers looking to improve tech skills [STUDY]
Technology and data analysis are emerging as top marketing initiatives according to a new Economist report.
5 Quick Insights on Google’s Mobile Algorithm
Google’s mobile algorithm rolls out April 21, 2015 – and this video covers 5 need-to-know insights for last-minute website preparations.