Social media companies to earn more than $10 billion
The growth of social media in both the enterprise and consumer sectors will likely yield more than $10 billion in revenue by the end of 2012.
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Google+ struggles to sustain growth
Google+ has struggled to maintain any consistency since removing the invite-only wall in late September.
Tablet owners spending more money online
Tailoring web marketing campaigns to mobile users opens businesses up to greater conversion opportunities as mobile device owners spend more money online.
Google adds +1 button to display ads
Google now includes a +1 button on display ads running through its network so users can share quality landing pages on their Google+ accounts.
82 percent of B2B businesses use content marketing
A report from HiveFire found that 82 percent of companies are using content marketing, with most doing so to boost lead generation.
CMOs struggling to keep pace with social brand mentions
A report from IBM found that many CMOs believe their companies are not being aggressive enough in tracking social conversations about their brand.
Hotels boosting web marketing in 2012
TravelClick recently reported that hoteliers plan to boost their investment in web marketing in 2012.
Former Google employees start Search Quality Alliance
Six former Google employees recently founded the Search Quality Alliance to promote the value of white hat SEO in marketing.
Social media marketing reaches 98 percent of 18- to 24-year-olds
Experian Simmons found that 98 percent of Americans between the ages of 18 and 24 use social media at least once per month.
Facebook ad revenue demonstrates rise of social marketing
Facebook generated 54 percent more revenue from its cost-per-click advertising campaigns in the third quarter of 2011 than it did in the second, Efficient Frontier reported.