Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Brafton has reported that measuring social media ROI is poised to be a top priority among businesses this year, with more than half of marketers planning to monitor social mentions. Brands that target young shoppers may find that monitoring social chatter will offer valuable insight – and keep them busy. A recent survey from Colloquy… Read more »
For local merchants who have claimed their Google Places pages, there are now Instant benefits to local SEO.
Blog marketing is paying off for one tourism site, with blog content driving considerable traffic for the brand.
Twitter is testing a feature that targets Promoted Accounts and Promoted Tweets according to specific metro regions in the United States.
The Wall Street Journal reports that Google is partnering with MasterCard and Citigroup cardholders to allow them to swipe their smartphones at checkout counters.
Nearly-three quarters of SMBs will have social media marketing campaigns in place by 2012, and half will employ SEO to boost business.
It seems Facebook is testing a similar ad service that promotes products based on real-time Facebook activity.
Building on the evidence that marketers must deliver mobile, location-friendly content, statistics relayed by eMarketer suggest that mobile shopping is moving toward mainstream.
The benefits of custom content are becoming increasingly clear to chief marketing officers.
Facebook is revamping its Q&A forum to make it easier for users to make recommendations based on questions.