Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google +1 is still being rolled out, and there is no official +1 button marketers can pop on their sites yet, but the search marketing community can’t get enough info about +1 and its potential impact on SEO.
New data from Nielsen may inspire marketers to add video content to their mobile marketing campaigns.
Brafton has reported that internet marketing spend needs to rise to keep up with consumers’ time online, but an eMarketer report now reveals the gap between budgets and consumers’ online media consumption.
Google has announced +1, a recommendation tool that adds a social layer to general web results.
Salesforce.com has plans to acquire Radian6 – a social media monitoring platform, further validating the practice of tracking social conversations.
Google announced that its updating Buzz to give users more control over the ads that target them. Could this development both increase consumers’ trust in Buzz and help internet marketers reach more open, relevant audiences?
LinkedIn is making gains (which is great for B2B social media marketing), but data suggests it still has a way to go before it catches up to the likes of Facebook and Twitter.
Technology research firm IDC came out with its latest forecast about the smartphone market today, and marketers should consider that expected growth will translate into more mobile web access among consumers.
Google has announced a new service that enables Display ad partners to promote their products and services based on contextual relevancy. The company is allowing businesses to specify not only keywords, but also topics that fit their products and services.
Borrell quotes Google’s Ben Woods as saying that “local is at the heart of user search,” with one in five searches having local intent, but a full “one-third of mobile searches have local intent.”