Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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New research from BIA/Kelsey suggests deal-a-day programs will continue to grow, generating as much as $6.1 billion in revenue by 2015. With this in mind, marketers should consider these platforms – and the web in general – as valuable means of connecting with local audiences.
There's been a lot of buzz about social media marketing of late – from news about Twitter milestones in light of its recent birthday to multiple comments from Google's Matt Cutts about the value of social media in relation to search marketing. As reports indicate the promise of social media, Eloqua.com has seen measurable results… Read more »
Emarketer predicts that Twitter will steadily grow in 2011, reaching 20.6 million American adults this year – 26.3 percent growth over 2010.
A report released from Citi analyst Mark Mahaney suggests that Google will easily dominate the search market in 2011.
LinkedIn Today – the company’s news service – demonstrates the importance of LinkedIn as a B2B network, as well as the power of news in influencing business decisions.
Today marks microblogging site Twitter’s fifth birthday. It has come a long way in five years, with Edison Research reporting that awareness of the site is almost universal among Americans.
The search giant may be making another step in the social arena with a reported update asking users to connect to their Twitter accounts when they conduct searches.
Over the weekend, AT&T announced that it will acquire T-Mobile USA (if U.S. regulators approve).
When asked about the efficacy of social media marketing, the main benefits SMB marketers cited included staying engaged with customers, boosting brand awareness and finding new prospects.
Recent data from Eventbrite.com suggests that social giant Facebook is the most effective sharing channel for brands.