Google search goes local and social with Hotpot
Google has announced it is bringing its social recommendation engine to regular searches, which might help marketers generate word-of-web referrals.
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Watch out, foursquare: Google Latitude introduces check-ins
Marketers may be interested in how Google Latitude check-ins can put their businesses on users’ maps.
Microsoft and Google debate Bing ‘copying’ search results
At today’s Farsight 2011: Beyond the Search Box event, which brings together leaders from Google, Bing and Blekko, Bing’s Harry Shum spoke out against these allegations, claiming Microsoft is only guilty of "learning from customers."
SEO a marketing must: Consumers prefer organic results
A new report from User Centric indicates that organic results command searchers’ attentions.
Blekko bans spammy content
Blekko has banned a number of spammy content providers from its search engine. Marketers should take this as a cue that its time to invest in quality web content.
Mobile shoppers ready to make purchases
The Mobile Shopping Framework report suggests that mobile shoppers are increasingly ready to take the plunge and purchase on the go, and content is king when it comes to informing mobile users’ buying decisions.
Consumers more attached to internet, mobile devices than cable
A survey from Ipsos Observer and AdAge reveals that U.S. consumers are unwilling to give up the internet.
Blekko brings filtered search to mobile
Blekko announced that it is launching an application for iPhone and Android, bringing human-curated search results to on-the-go searchers.
ShareThis gains ground, gets a Yahoo exec as CMO
ShareThis has appointed a new CMO – Kristen Fergason, a former marketing executive with Yahoo (which currently boasts the most visited sites on the web).
Mobile gains for Google: Android poised to be top smartphone platform
Android shipments in Q4 2010 put the platform in the No. 1 spot among smartphones, and mobile marketers should consider that this means Google is critical to reaching mobile searchers.