Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Brafton has reported that Starbucks launched a new mobile payment system last week for select devices, including the iPhone. Now, it seems Apple may be readying its mobile devices for on-the-go payments, and marketers might like that this development could prepare Apple mobile users for m-commerce. Bloomberg reports that Apple is working on near-field communication… Read more »
New data from Experian Simmons DataStream indicates consumers are visiting Twitter more regularly than ever before. The data suggests that marketers hoping to reach a tweeting audience will have many opportunities to engage users of the microblogging site, but they have to provide content that is fresh. While the data reveals that users are visiting… Read more »
As we entered the fall of 2010, Brafton reported that Yahoo – the search underdog – garnered the most site visits. Now, as we enter the new year, the latest comScore data reveals that Yahoo sites are, once again, the most visited web destinations. ComScore's ranking of the top web properties for December of 2010… Read more »
Google Boost was unveiled last October as an ad platform that helps marketers connect with local customers, and now the search giant has announced it is bringing this tool to mobile channels. This may be good news for marketers who hope to draw on-the-go shoppers into their store locations. For those unfamiliar with Google Boost,… Read more »
Google has made it clear that it wants to get into the local ad market, and an update to Google Places may help some business partners get more foot traffic. The company has announced that users can now upload their own photos to Google Places. Google execs explain that Places fans have previously been able… Read more »
Last week, Brafton reported that Facebook is developing new (potentially local) ad units, and now the company has unveiled Sponsored Stories. For brands looking to get their products and services recommended to users by friends, this ad format could go a long way in generating word-of-web referrals. The Sponsored Stories are user-generated promotional content. Facebook… Read more »
If 2011 will be the year of social media, with Brafton reporting that marketers expect to invest heavily in social strategies this year, marketers must remember that they will need quality social content to catch clicks from social users. B2B magazine's survey of business-to-business marketing executives indicates that B2B firms identify journalists as the best… Read more »
Pictures are worth a thousand words, so marketers should use them to help tell a story in their internet marketing campaigns – especially in light of a new Bing development. Microsoft is launching a new top images landing page. The company announced today that it is offering an image search page to users. It offers… Read more »
Brafton has reported that the mobile video platform is gaining ground, and a report from Rhythm NewMedia indicates that internet marketers can't afford to ignore this channel. Rhythm is a mobile video ad network, and the company reports that it served more than 535 million mobile video content views in Q4 2010. Videos served through… Read more »
Earlier this month Brafton reported that Google is changing search ad display URLs to lowercase letters. A Webmaster World thread indicates that the company has started implementing this new feature among its ad partners. On Friday, one Webmaster World user said, "We noticed [lowercase URLs] rolling out across all of our ads today. Has anyone… Read more »