Bing gaining search ground
Today, comScore released its January 2011 search engine rankings, which reveal that the year is off to a strong start for Bing. Microsoft sites’ share of explicit core search queries rose 13 percent month-over-month.
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J. C. Penney pays the price for paid links, Google rankings plummet
J. C. Penney was punished by Google for its spammy links. Marketers should consider using quality content to catch merit-based links.
Marketers plan to increase investments in content and social
A survey from The Society of Digital Agencies reveals that marketers plan to increase their investment in unpaid and earned media this year, as well as their social media marketing efforts.
Nokia adopts Windows Phone (and Bing)
Nokia and Microsoft have officially announced they are combining forces. Mobile marketers should take note that Nokia’s devices and Microsoft’s software (including Bing search features) might create a product to challenge market leaders Apple and Google (as well as Google mobile search services).
Google emphasizes commitment to mobile search
Today marked Google’s Think Mobile event, and the company shared some compelling insight on consumers’ on-the-go search behavior.
News that marketers will Like: Facebook upgrades Pages
Facebook has announced that it will be offering "major improvements" to Pages. The updates aim to help brands manage social communication and boost overall engagement.
Bing launches personalized search
Bing announced that it now offers users tailored results based on an individual’s location and previous search history.
Facebook and Google may be battling to acquire Twitter for up to $10 billion
Some discussions of the microblogging site’s worth have valued the company at up to $10 billion.
Google gives retailers social data for items on Boutiques.com
Google is unveiling new analtyics for Boutiques.com to give retailers insight on the most searched styles.
Yahoo’s BOSS service gets an upgrade, moves to Microsoft’s search index
Yahoo has announced that its "Build Your Own Search Service" – BOSS – will soon be updated to include a broader spectrum of image, news and web results.