Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Brafton has reported that quality, custom content is a must for email marketing, and a new blog from Yahoo Mail makes it increasingly clear that marketing messages must be relevant. Yahoo engineers explain in a blog post that the Yahoo Mail app works even during readers' idle time to ensure that messages are prioritized according… Read more »
Brafton has reported surging Quora membership and increasing ad opportunities on Facebook, but a new eMarketer report indicates that Twitter will not be left in the dust this year. Ad revenues on the microblogging site are expected to surpass $150 million in 2011. EMarketer predicts that Twitter will see an annual revenue gain of more… Read more »
Google may have its sights set on the local market – especially with its upcoming Google Offers local deal platform, but the company seems to acknowledge that catching clicks from on-the-go shoppers is ideal for local sales. Along with other mobile developments, Schmidt's announcement that Google is preparing for "a mobile revolution" indicates that marketers… Read more »
Google's offer to buy Groupon may have been rejected, but it's become increasingly clear in recent months that this doesn't mean the company is backing away from the local ad market. Mashable broke the news today that the search company is planning to launch Google Offers, and this could prove major competition for leading deal-finders…. Read more »
Facebook is getting something of a facelift that advertisers may like. Reports have emerged suggesting that the company is developing new ad units and analytics. Facebook spokesperson Annie Ta told ClickZ that the company is "constantly testing different iterations and layouts" for ads. The source reports that the company appears to be testing a paid… Read more »
Today is a big day for search giant Google. The company announced significant revenue gains for December 2010, as well as new management. Google reported revenue of $8.44 billion for the quarter ending December 31, demonstrating an annual increase of 26 percent. This is due in large part to funds generated by Google sites (which… Read more »
Last year, Brafton reported that content marketing is a competitive necessity for B2B firms, and it seems this is especially true in the software and computing sectors. A new study from the Content Marketing Institute reveals that 94 percent of B2B computing and software firms market with content. The survey indicates that content marketing can… Read more »
Brafton has reported that marketers should offer email subscribers custom content, but now it seems mobile-ready content should also be a top priority. A new report from comScore reveals that mobile email is now mainstream. According to the report, email usage via mobile devices has seen significant gains in the past year. In November 2009,… Read more »
Amidst talks of search neutrality, a survey from Harvard professor Ben Edelman suggests that search engines are biased and promote their own sites. The survey has sparked numerous debates on the web, and some suggest search engine sites' high rankings could be a matter of well-chosen keywords. The study, Measuring Bias in "Organic" Web Search,… Read more »
Brafton recently reported that CMOs say engaging content is key to corporate blog success, and marketers cited comments as a measure of engagement. Now, the results of a recent poll from Birds on the Blog suggests people tend to comment on blogs because they view this activity as a way to add to the conversation…. Read more »