Half of marketers THINK they have content down, but 87 percent still struggle
Marketers think they are content marketing masters, but a study finds there are still lessons they could stand to learn.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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3 headline essentials for more content readers
A good headline won’t make bad copy more successful, but better titles help put great content marketing in front of the audience it deserves.
Where have all the video rich snippets gone? Google streamlines SERPs
As Google attempts to streamline its search interface, Authorship images and video marketing thumbnail previews show up less often.
Study: Organic search traffic is tapering – Tips to safeguard your SEO & ROI
Some studies show organic search is slowing, but that only makes content for SEO strategies even more important for being seen online.
The YouTube marketing takeover: Jumpstarting your strategy
Youtube is growing and you’re doing your video marketing efforts a disservice if you’re not on it.
Connect with Brafton at LeadsCon New York Aug. 14-15 #leadscon
Brafton will be at LeadsCon NY. Want to talk lead generation, prospect tracking and content marketing? Stop by and say hello to our reps.
Brand storytelling>Brand selling: A tale of 2 Facebook marketing campaigns
A study finds it’s more important for digital marketing to tell a great story than deliver a strong sales pitch.
Google+ asks what’s in a name, and Bing sends content marketers back to school
Google+ users – particularly content marketers – can pick any name, and Bing puts company information front-and-center in search results.
Why brands are spending more on social, email and content marketing
Marketing teams are increasing their budgets for email campaigns, social and web content because they’re seeing cross-funnel results.