News

Written content and social media help brands find new customers, but video marketing is what takes companies’ online efforts to the next level.

Fresh web content is crucial to the web marketing mix. It’s part of the formula that makes Google so successful.

A potential Knowledge Graph feature may allow brands to get their content marketing materials into even more search results on the semantic web.

Every industry is affected by seasonality in some way – and strategic brands will manage to use these to their advantage.

Disappearing images in search might seem to harm click-through rates, but there’s actually a silver lining to Google’s SERP streamlining.

You need images in content, but not all images are created equal. Marketing #TWIT.

Google just updated its local search algorithm with better technology for location and distance.

Marketers who take for granted that most of their target audience is browsing social media on desktop computers, take notice. The latest numbers from Facebook indicate about 400 million users are mobile-only. This population never logs in on a traditional PC, but it also makes up a substantial portion of the network’s base. According to… Read more »

Google’s new “Explore” feature for Maps directs consumers to local businesses, but it could require more SEO work for brands.

After 10 years and billions of users, Facebook is still the biggest driver of social referral traffic – and an invaluable tool for content marketers.