News

The latest updates to Twitter – hashtag definitions and Tweets embedded within Tweets – makes it even easier for brands to launch social marketing campaigns.

Twitter’s latest earnings report says the network made $312 million in revenue, 277 of which was from us. So 88 percent of Twitter’s revenue came from ad dollars. Many networks are making it so that we have to pay to succeed. This is driving a major trend toward spending social marketing dollars on paid content. So… Read more »

When does social marketing serve a purpose – and when does a post kill the moment? Marketing #TWIT

Traditional engagement metrics are excellent measures of regular user behavior, but impressions may be better at capturing the reach of social marketing content.

Google understands that Bot visits can muddy content analytics reports, so it updated its reporting functions to remove them from results.

Brafton will be attending and presenting at ClickZ Live San Francisco, one of the largest web marketing events of the year.

Yelp’s introduction of short video snippets illustrates exactly how any brand can take advantage of video marketing, no matter what it sells.

Some brands are allocating too much of their budgets to traditional link-building strategies, when studies show the most effective tactic is content marketing.

Content creation isn’t just about educating prospects, it’s also about empowering sales teams to close deals.

LinkedIn makes itself even more valuable as a social media marketing tool with a revamped mobile/desktop experience.