Gmail makes email unsubscribing easier & says it’s good for brands
Email marketing might be one of the best tactics for reaching customers, but Gmail is making it easier for them to unsubscribe.
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HTTPS is Google’s new ranking signal & sites with poor encryption could take an SEO hit
Data security joins visual design as one of Google’s preferred methods for ranking content, and brands may need to switch over to HTTPS sites.
Pinterest marketing is more than pretty pictures as the network adds conversations
Pinterest adds conversation features that encourage users to dwell on Pins and move further down the sales funnel.
Facebook goes down, and social referral traffic drops 8.5 percent
An analysis of a quick Facebook outage proves just how important the social network is to brands’ visibility and engagement efforts.
Google adds Publisher thumbnails to mobile & desktop SERPs
Google’s started showing Publisher thumbnails next to search results, and major brands are the primary beneficiaries now.
Twitter experiments with more social marketing visibility
Twitter is experimenting with increased organic visibility by expanding the reach of social content beyond limited follower groups.
52 percent say page speed is top UX factor, but what about content?
Consumers say the most important part of website experiences is speed, but faster isn’t always better for delivering the valuable information they need.
Want to be in Google News? Register your web content with the Publisher Center
Registering a site in the recently created Google News Publisher Center could help businesses get their content marketing in front of bigger audiences.
2 Brands telling great stories with their web content
People remember stories – not stats. In this video, we look at two very different companies that are telling great stories.
How to make your money’s worth in paid social media marketing
Twitter’s latest earnings report says the network made $312 million in revenue, 277 of which was from us. So 88 percent of Twitter’s revenue came from ad dollars. Many networks are making it so that we have to pay to succeed. This is driving a major trend toward spending social marketing dollars on paid content. So what’s worth… Read more »