Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Companies looking to increase their search engine optimization (SEO) while also presenting themselves as a leader in their field might want to consider creating a blog for their website which one writer says can give people a reason to visit the site even if they’re not initially interested in the product. Writing for Practical eCommerce,… Read more »
A growing number of companies are using search engine optimization (SEO) to increase their online visibility but some do it better than others and according to one expert it’s not a coincidence that healthy companies tend to have better SEO. Writing for MediaPost’s SearchInsider column, Gord Hotchkiss, president of search engine marketing company Enquiro, says… Read more »
Although search engine optimization (SEO) can help small companies better level the playing field with their larger competitors, even large corporations are using the tool to help build their niche markets. Advertising Age points out that while only 2 percent of the population has been diagnosed with celiac disease, General Mills has created products for… Read more »
In an attempt to get its stories to the top of search engine results pages, it appears that the Associated Press encouraging publishers to begin implementing search engine optimization (SEO) as an industry standard in the journalism world. An article last week from the AP notes that the wire service is proposing descriptive tags be… Read more »
Although many corporations have sustainability plans in place, they are not always the most searched for topic among internet users, and with that in mind one company has created a search engine optimization (SEO) tool which can promote how environmentally friendly a business is. MediaPost reports that UK-based sustainability marketing company Clownfish has developed a… Read more »
Companies generally don’t think of taking the advice of their prospective clients when putting together a business model, but one expert says having content on a website that is created by users can i
With the growing popularity of Twitter and other social networking sites, there is an increased emphasis on real-time search and it would appear that Bing has just fired a shot across the bow of Googl
When businesses consider using search engine optimization (SEO) they are often only concerned with how their company performs on Google, but recent statistics show that it might be a good idea to look at what’s going on with one of the newest players on the search engine market – Bing. According to Microsoft, Bing saw… Read more »
Many experts in the field of search engine optimization (SEO) have reminded those using the tool that content must be written with the reader in mind, which includes proper spelling – something a number of higher education facilities seem to be struggling with.
While the economy continues to sputter along, a growing number of small business owners are increasingly optimistic about the future with many already increasing their use of search engine optimization (SEO). That’s the assessment of a study from Entrepreneur magazine which found that 42 percent of entrepreneurs said their business experience had been "not as… Read more »