Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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With so many news outlets vying for the attention of readers online, some magazines and newspapers are turning to search engine optimization (SEO) to help increase traffic, and it appears that one magazine is using SEO to target the prurient interest of American men. Earlier this month, Slate.com pointed out that Esquire magazine has long… Read more »
When companies decide to use search engine optimization (SEO) to increase their online visibility by choosing an outside company they may consider taking a hands-off approach, but a new survey seems to indicate that’s not what SEO companies want. A new study from Search Engine Roundtable finds that almost all search engine optimization (SEO) companies… Read more »
In the current economy, small business owners need to take every advantage in order to give themselves an edge – including using search engine optimization (SEO). Writing a recent business column for the Rochester, Minnesota Post-Bulletin, Dean Swanson, a volunteer counselor at small business group SCORE, says small businesses should use search engine optimization (SEO)… Read more »
There has been a lot of buzz around the search engine world in recent months, but it’s likely that the market will get a lot more heated – and cause many to reconsider search engine optimization (SEO) strategies – if a proposed Microsoft/Yahoo deal materializes this week. Advertising Age is reporting that a deal between… Read more »
Although Twitter has grown dramatically over the last year some have questioned its usefulness as a marketing tool, but a recent tweet from media personality Ryan Seacrest has shown the power the micr
Many search engine optimization (SEO) experts suggest that companies create original content to increase their online visibility, and one site can attest to the fact that quality content can increase organic search traffic. Associated Content, a website of original content submitted by a mix of amateur and professional writers, says that it gets the vast… Read more »
The search engine deal rumored for some time is now official with Microsoft and Yahoo announcing a partnership which they say "will improve the web search experience for users and advertisers, an
There has been a lot of talk recently about the future of real-time search with many saying Twitter was at the forefront of the technology. With the company’s new redesign, search looks to be its prim
While a growing number of businesses are turning to search engine optimization (SEO) and online marketing to attract customers and traffic to their site, one area in Virginia is using the tools to promote the region and hopefully draw investment. The Roanoke Regional Partnership is using online marketing and social networking in an attempt to… Read more »
Experts agree that having compelling, quality content on a website is one of the best ways to increase its search engine optimization(SEO), but as one online marketing CEO points out, duplicate content can do just the opposite. In an article for PromotionWorld, Brian Easter, head of internet marketing firm NeboWeb, says that having content that… Read more »