Online marketing should increase in 2009
Despite a tough economy, a number of studies show that companies will continue to spend money on online marketing in the new year, including search engine optimization.
A December content mar
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Microsoft ‘doesn’t get search’
Microsoft has the ability to provide a counter-balance to Google, with people in the organization dedicated to making it work. But the company doesn’t "get search" and has a culture which se
Affiliate Summit West’s top sessions
The Affiliate Summit West Conference is set to begin next week in Las Vegas and with so many sessions during the three day event it’s easy to miss something good. But the people at Ravenews have put together their list of the top 5 sessions they say visitors can’t afford to miss. The website says… Read more »
Search marketing ‘to see higher-than-average growth’
Global spending on search engine marketing will rise faster than that on overall advertising in the next two years, it has been predicted. Investment banking group Collins Stewart said in its latest report on the online advertising sector that it believed search, email marketing, lead generation and video ads will see above-average growth in 2009… Read more »
Firms ‘must approach social marketing in new ways’
Businesses need to formulate new ways of making money from social networking as research has suggested that traditional ads do not work on the platform, it has been advised.
According to a ne
Online search becoming more popular in US
US web users conducted about 12.6 billion core searches during October, according to a new report. Statistics from comScore show that this represented a seven percent increase compared with the 11.8 billion core searches recorded in September – potentially highlighting a growing need to ensure web content makes adequate use of search engine optimization. Core… Read more »
Innovation ‘may be key to recession online marketing’
Innovative online marketing may be the best way for advertisers to come out of the recession in good shape, it has been suggested.
Web traffic is increasingly shifting towards sites – such as
Tips for getting the most out of search engine optimization
Almost half of all internet users look for business’ or some sort of product or service every day using a search engine, according to a recent study by MediaWeek.com. This makes for the perfect opport
Online videos attract both sexes
Two new studies show that men and women are watching online videos in relatively equal numbers, with a total of about 80 percent of the U.S. online population watching videos on the web at least once
Click fraud continues industry-wide
A report from Click Forensics shows that while the click fraud rate is dropping slightly, it is still an area that the industry must monitor.
Click fraud occurs when a person clicks on a pay-