Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Firms preparing to launch an email marketing campaign should generate links by encouraging website visitors to sign up to their newsletter, an expert has suggested. A recent post on the SEO Rescuer blog suggested that it is important companies generate an opt-in list of contacts as otherwise they risk being considered to be spam which… Read more »
It is important that the information supplied in an email marketing campaign benefits the consumer, firms have been advised.
A post published on the online resource EmailAppenders Weblog has
Article marketing is one of the best ways in which a firm can attract traffic to its website, an expert has claimed.
Industry commentator Atkinson David made his assertion in an article for t
Many of the presidential hopefuls’ email marketing messages are going unread, an expert has asserted. Jen Udan, spokeswoman for website development agency Zilker Ventures, has warned that candidates are not using motivational titles for their messages. They should be using strategies which have been tried and tested within business, she continued. Ms Udan suggested that… Read more »
Almost a quarter (23 percent) of US citizens, some 58 million people, report that they have viewed advertising on a mobile phone in the last 30 days, a new report has revealed. The Nielsen Company has published a report which shows that half of those people then responded in some way to a mobile advert…. Read more »
During a recession or economic slump, companies which continue to promote themselves through tactics such as email marketing could find they "pull away" from their competition, an expert has
Businesses have been extremely positive about email marketing "with good reason" as it is a strong platform which generates good returns, a company has claimed.
Education resource <
Yahoo! sites were the most visited by people in the US during February, a new report has revealed.
The search engine organization received 137 million visitors, compared to Google’s 136 milli
Email design is a "critical" aspect of using the medium to send marketing messages, a new report has concluded.
A new whitepaper titled Email Marketing Design & Rendering: The N
Although many marketers are unwilling to actively engage with social media, they all want the benefits it confers, an expert has asserted. Roderick Ioerger, writing for Marketing Pilgrim, suggested that although taking the time to learn how to use social media websites and tools can occupy precious marketing hours, the return on investment will usually… Read more »