The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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‘Do not rely on product pages’ for SEO
Marketers wanting to insert keywords into their online content to boost a site’s ranking should not rely on their product pages alone, an expert has urged.
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Presidential hopefuls ‘lack email marketing skills’
Many of the presidential hopefuls’ email marketing messages are going unread, an expert has asserted. Jen Udan, spokeswoman for website development agency Zilker Ventures, has warned that candidates are not us
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Article marketing ‘great way to boost traffic’
Article marketing is one of the best ways in which a firm can attract traffic to its website, an expert has claimed.
Industry commentator Atkinson David made his assertion in an article for t
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Industry commentator Atkinson David made his assertion in an article for t
Marketers ‘unwilling to engage with Web 2.0’
Although many marketers are unwilling to actively engage with social media, they all want the benefits it confers, an expert has asserted. Roderick Ioerger, writing for Marketing Pilgrim, suggested that although tak
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Email design ‘critical to effectiveness’
Email design is a "critical" aspect of using the medium to send marketing messages, a new report has concluded.
A new whitepaper titled Email Marketing Design & Rendering: The N
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A new whitepaper titled Email Marketing Design & Rendering: The N
Yahoo! sees most US traffic
Yahoo! sites were the most visited by people in the US during February, a new report has revealed.
The search engine organization received 137 million visitors, compared to Google’s 136 milli
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The search engine organization received 137 million visitors, compared to Google’s 136 milli
Email marketing ‘strong, far-reaching, good returns’
Businesses have been extremely positive about email marketing "with good reason" as it is a strong platform which generates good returns, a company has claimed.
Education resource <
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Education resource <
Email promotion ‘useful during slump’
During a recession or economic slump, companies which continue to promote themselves through tactics such as email marketing could find they "pull away" from their competition, an expert has
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