The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Election ‘to be ruled by social networking’
The presidential election is to be dominated by social networking, it has been claimed. Debra Aho Williamson, senior analyst at internet commentator eMarketer, notes that each candidate has a social networking profi
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Google maintains market majority
Google continues its dominance of the US search market, a new study has revealed. Research conducted by market monitoring firm Hitwise revealed that Google possessed more than 65 percent of all American searches dur
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Email marketing budgets ‘to soar’
US spending on email marketing will grow to $2.1 billion in 2012, from $1.2 billion last year, it has been predicted. JupiterResearch, a firm specializing in consumer technologies, has stated that marketers have mad
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No, not that kind of Link: Google teaming up with Nintendo to release search engine game
While it probably won’t have the impact of a new Super Mario title, Nintendo’s new collaboration with Google has produced a game that’s getting attention: Ando-Kensaku, a Wii game, will center on s
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News is dead, long live the news: The rise of an online industry
It’s too easy to predict the slow demise of journalism. We’ve heard the concerns before. The advent of the internet opened the floodgates, diluting editorial standards. The blogosphere ushered in an era
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BigSuperSearch.com goes public
Financial search engine BigSuperSearch.com went public earlier today, with the company announcing that it would be looking into expanding the search engine’s worldwide reach.
Unlike competing
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Unlike competing
Yelp yips that ads will be separate from reviews amid lawsuit threats
As the controversy over Yelp’s user reviews and business sponsorship continues to mount, the crowd-sourced business review website has pledged to keep user-generated content separated from the advertisements.
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Google buys up online video provider, tightening grip over video SEO
Online video startup Episodic announced in a blog post on Friday that it had finalized a deal to be acquired by search giant Google, solidifying the latter company’s commitment to playing a part in the future
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