The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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‘Millions of people’ experience mobile marketing
Almost a quarter (23 percent) of US citizens, some 58 million people, report that they have viewed advertising on a mobile phone in the last 30 days, a new report has revealed. The Nielsen Company has published a re
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Intensive email marketing ‘can damage brands’
Email marketing must be carefully conducted in order to avoid damaging a company’s brand, a new report has warned. New York-based firm Zrinity – which provides servers for email marketing campaigns ̵
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Importance of interesting newsletters highlighted
One problem often arising out of emailed newsletters is that they rarely deliver the good quality content they promised, an expert has warned. The owner of Brick Marketing, Nick Stamoulis, wrote in his Email Marketi
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Email marketing ‘easily neglected’
Firms often find themselves neglecting their email marketing due to time constraints, however it is a "vital" aspect of any business, an expert has claimed.
Nick Stamoulis, the owne
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Nick Stamoulis, the owne
Transactional emails ‘a marketing tool’
Companies should consider transactional emails as a creative communications tool and means of boosting return on investment (ROI), a company has claimed. Email-delivery server-provider Zrinity has published its stud
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B2B buyers ‘use search first’
Search engines are the first place most business to business (B2B) buyers will look for a product or service, an expert has claimed. Managing partner of consulting firm Ascend2 Sergio Balegno made his comments follo
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Email marketers ‘must avoid bounces’
It is vitally important that email marketers remove invalid email addresses to limit their bounce percentages, an expert has commented.
Ross Kramer, chief executive officer of marketing softw
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Ross Kramer, chief executive officer of marketing softw
Google experiments with search layout
Google has created an experimental search page to allow people to try some of its ideas for making results more user-friendly.
It first began showcasing alternative views last May but has now
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It first began showcasing alternative views last May but has now
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