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Beating the algorithm: 6 tips for Facebook marketing mastery

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Staying relevant as a brand with the new Facebook algorithm is still certainly possible, but it will require some changes to your social content strategy in order to boost organic performance. Here are six tips that can help do just that.

The content marketing blog resource center

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Content marketers help clients create and manage blog content. But what do their blogs look like? Which ones are they reading? Here’s all you need to know about fabulous content marketing blogs.

The Content Marketing Weekly: Fresh takes on guidelines, influencer marketing and creativity

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With Facebook enforcement guidelines going public, influencer marketing perspectives, Google rankings and creative slumps, here’s what fresh on the industry’s radar.

5 metrics to measure your B2B content marketing ROI

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Determining the ROI of your B2B content marketing campaign helps you truly understand what’s effective, what’s lackluster and what to adjust moving forward.

Influencer marketing campaigns, the basics

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Put your brand in front of a larger audience by getting influencers on your side.

Why you need long-form content (and why your readers will love it)

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Long-form content is a subjective premise for some. After all, length does not equal ranking. Let’s look at why every marketing strategy benefits from long-form content and why audiences and search engines are hardwired to enjoy it more than shorter assets.

Telling a story with data

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The best content marketing strategies are backed up by cold, hard data. Here’s how to weave a narrative with those numbers.

The Content Marketing Weekly: Unsung Heroes Edition

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This round of the Content Marketing Weekly puts the spotlight on some of the lesser known search areas, including job postings and Bing Ads.

Proud partnership: Updates on Brafton’s work with Family Reach

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Last month we introduced you to our charity of the year. Now we’re back with updates on fundraisers involving hot dogs and content creation featuring celebrity chefs!