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    News Content FTW: Proof online publication brings crawlers & customers back

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    Quality over quantity in content marketing – but one Brafton customer’s success shows consistency drives traffic and leads.

    What drives successful leadership? Q&A with CEO Richard Pattinson

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    As Brafton’s chief executive officer, Richard Pattinson understands the impact strong leadership has on company success. While executive initiatives for 2014 include fostering collaboration among departments and revitalizing industry trainings,…

    When bad links happen to good content: SEO recovery tips

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    SEO strategies have evolved from the early days of link-building, but those references may still be on your site & impacting rankings.

    Q&A: Castleford Sales Director talks content marketing differences in the US, Australia

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    At Brafton’s sister company Castleford, Director of Business Development Rob Cleeve leads the content marketing agency’s Australia and New Zealand sales operations. In a recent visit to Brafton’s Boston office,…

    Corporate blogging generates new visits & drives conversions [data]

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    Website traffic and search rankings are only half the ROI story of regular content creation. See how one Brafton client demonstrates consistency fuels conversions.

    Employee spotlight: Meet Tim, writer turned video coordinator

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    Video Production Coordinator Tim Griffin joined the Brafton team before our video marketing offerings had made their way into Brafton’s content catalogue as a high-demand staple. Originally a news and…

    #TheManBun story: How to turn trends into brand buzz

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    From hairstyle to hot trend, learn how hashtags helped a social media strategist find and connect with the right audience online.

    Brafton Editorial kicks into gear for Google Analytics Certification

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    Take a look at our team’s resolutions for 2014, and you’ll notice quite a few Braftonians listed becoming Google Analytics certified as a goal for the new year.   With…

    Love your penmanship: It’s National Handwriting Day!

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    Step away from the keyboard. Why? It’s National Handwriting Day! There’s more to this little-known holiday than the opportunity to practice your penmanship. It’s actually the birthdate of John Hancock,…