The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Content Marketing Weekly: The payoff of inclusive branding
Branding professionals unite! We’re here to guide you through the benefits of incorporating inclusive marketing into your brand strategy.
Alissa Herman: Star Illustrator, Seamstress and Library Evangelist
Meet Alissa Herman, Brafton’s isometric design whiz and admirer of vintage clothing.
Sales and marketing strategy 101
Your sales and marketing strategy is how your business targets, reaches, engages, influences and converts leads with digital marketing.
What is a content strategist?
Content strategists are the unsung heroes of digital marketing, but what exactly do they do and why do you need one in your corner?
What is an email blast? (+ examples and use cases)
In recent years, email blasts have grown more nuanced and thus more useful to content marketers.
Content Marketing Weekly: Teamwork makes the (content marketing) dream work
A successful content marketing strategy starts with a strong team to design and maintain it.
Marketing mind control: Are your 5 senses being used for someone else’s profit?
Do you really control your purchasing decisions? Or are marketers using psychology to coax you without you even knowing? Or both?
How content marketing drives sales
Content creates value for buyers before they make a purchase, endearing them to your brand.
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