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This is why you’re wasting your money on content marketing

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Ever heard the expression “money pit”? It’s usually in reference to purchasing a chronically flawed automobile. Content marketing draws parallels. Very close parallels.

Content Marketing Weekly: Does GDPR affect your company’s marketing? (hint: yes.)

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GDPR, Google updates and AI for content marketing: This week, we’ve got it all.

How to Grow Instagram Followers to 100k for free

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On a platform where hashtags like #caturday and #textsfromlastnight reign supreme, can businesses – particularly B2Bs – find success on Instagram?

Erin Balsa is the boss you wish you had

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As a Managing Editor, freelance writer and mom of two, Erin is a true hustler. Here’s an inside look into her world and a taste of the spirit she brings to the Brafton editorial team.

How to build a B2B marketing strategy from the ground up

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What is a B2B strategy, and how do you beat competitors at the marketing game? We’ve got plenty of examples for you to follow and summaries of what you need to know to get started.

The Content Marketing Weekly: Surviving stress and the internet

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New research about optimizing Facebook ads, insights for boosting search results, advice for dealing with stress – and the internet might be broken? Join us for an interesting time with this week’s updates.

How marketing AI impacts content marketing (with examples)

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Are the bots taking over? How should you be working with artificial intelligence? Here are the details, examples, predictions and actionable takeaways you need to know about marketing AI.

Content Curation: When, Why and How

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Curated blog, email and social content may be your ticket to marketing success.

User Journey Maps for Content Marketing: What You Need to Know

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Aside from personas, user journey maps are some of the most powerful marketing tools at your disposal. Here, we’ll talk about how to create a map and tie it to your content strategy.