The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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marketing plan quarterly

Oct 26, 2023 Content Marketing Tools Chad Hetherington

The Power of the Quarterly Marketing Plan: Templates, Tips and More

How to build, and stick to, a quarterly marketing plan that helps you set goals, track KPIs and improve outcomes.

google october core update

Oct 20, 2023 SEO Ben Crosby

Google’s October Core Update

The October update wasn’t officially completed until the 19th, but you likely noticed fluctuations in your website’s search rankings starting after the announced launch date of October 5th. These core updates from G

writing an ebook

Oct 19, 2023 Content Creation Chad Hetherington

Writing an eBook: What You Need to Know

Writing an eBook is a great way to kick-start your lead generation campaign. Here’s how to begin.

Oct 18, 2023 Content Strategy Ben Crosby

What Is an Image Sitemap? (And Do You Need One?)

An image sitemap helps search crawlers understand the visual content on your site. Here’s how to use one to your advantage.

Oct 12, 2023 SEO Anthony Basile

What Is Position Zero (P0)? Your Guide to Boost Your SEO Strategy

Find out what position zero, or the featured snippet, is on a search engine results page, and why it’s a good thing to achieve this status.

Oct 10, 2023 SEO Rebeka Meszaros

A Complete Guide of Voice Search for SEO and Content Marketing

Learn how to adapt your content and marketing techniques to voice-based queries.

Oct 09, 2023 Content Marketing Thom Murtagh

What Are the 4 Stages of the Inbound Marketing Methodology? (Infographic)

How do you go from inbound lead to inbound sale? Learn how in this guide to the four stages of the inbound marketing methodology.

Oct 06, 2023 Social Media Florian Fuehren

Our Advice for Marketers Thinking of Joining Meta’s Threads

Discover the nuances of Meta’s Threads, the mobile-first platform challenging Twitter. Explore demographics, potential and challenges for marketers.

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