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    Dedicated social sharing pays ROI dividends: A G+ success story

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    One Brafton client bucks skepticism about G+’s efficacy by using the network to achieve exponential traffic growth & boost conversions.

    Meet Brafton’s writer of the year: Nick

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    The recognition of MVPs across our editorial department is not only a reflection of some of our most talented staff, but also those who have set themselves apart in terms…

    Social Media Madness Final 4: Twitter vs. Facebook

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    Brafton’s March Social Madness campaign is down to the final four. Read this blog-off, then vote on Twitter or Facebook for the marketing championship.

    Social Media Madness Final 4: Google+ vs. Linkedin

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    Brafton’s March Social Madness campaign has advanced to the final 4. Read this blog off and vote for your favorite social network.

    Employee Spotlight: Meet Tressa, writer turned production coordinator

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    With experience in journalism and executive recruiting under her belt, Tressa Sloane made the decision to move to Boston in 2012, conveniently at the same time as Brafton was seeking…

    How to break the rules and win with customer-centric content

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    Content marketing is about creating materials that are truly for your customers, but too many brands miss the mark with SEO plays or self-serving brand collateral.

    A data request success: Conversion tracking gives hard numbers for online events

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    Content ROI is a mystery for many marketers, but it doesn’t have to be. A Brafton client shows how event tracking provides conversion data.

    Meet Brafton’s designer of the year: Annalise

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    In the past two years, Brafton’s editorial staff has more than doubled in size, with new and skillful writers, video producers and designers onboarding nearly every month. While we value our full…

    Employee Spotlight: Meet Alex, analyst turned creative marketing writer

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    First a news and content writer on Brafton’s editorial floor, and later a Quality Standards analyst, Alex is known for delivering clean and humorous copy, as well as his keen…