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    Content Marketing Recap: August 2013 (Video)

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    August delivered insights on Authorship, SEO ranking signals and the value of video, and Brafton’s tips help you boost your content strategy.

    Why it’s time for marketers to embrace Authorship

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    Authorship is a way to establish credibility and build transparency – two advantages your brands should grab.

    A travel writer’s journey: Closing the distance between readers & sponsors

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    Travel writing is a balancing act between roping in readers and satisfying sponsors, but good judgment and creativity keeps both happy.

    In defense of Facebook: Why the network IS alive & well

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    Brafton recently published an article explaining the value of Facebook as a marketing solution. It was met with friendly banter.

    4 reasons why Facebook isn’t dead

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    Some think Facebook will fall as newer platforms rise to fame, but there are reasons why the site still counts for social marketing success.

    Content domination & other to-do list items: Interview with Brafton’s new CEO

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    Newly appointed Brafton CEO Richard Pattinson shares insights on how the content marketing agency will fuel its next stage of growth by further fueling client results.

    How to convert online conversation into digital content – 3rd Thursday Tip

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    Brands can use social chatter as inspiration for their ongoing content marketing strategies. Here’s how:

    CapWest connects with customers through educational content [interview]

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    CapWest President and CEO Monte Robbins explains why he turned to custom web content to improve home buying for every American.

    Successful auto video marketing breaks the ‘car salesman’ stereotype

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    Auto brands that focus on storytelling over car features often produce more viral-friendly and engaging video content.