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    How your phone analytics affect your content marketing strategies … and more

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    Is your website content targeted at getting readers to move conversations offline? Businesses must take proactive steps to improve their phone conversions if they want to create cross-channel campaigns.

    When your content metrics fail you

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    Marketers strive to improve their content marketing campaigns, but too often brands focus entirely on metrics and not the underlying strategy.

    3 content marketing tips for Facebook’s revamped News Feed – 3rd Thursday Tip

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    Facebook’s new News Feed can help content marketers get their high-quality media in front of the right people, but it’s essential to understand the redesigned features first.

    Sprinklr: Social analytics show you buyers’ real motivations [Interview]

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    Social chatter takes place every day, and businesses that spark worthwhile conversations online can drive sales. According to a J.D. Power and Associates study, 87 percent of surveyed consumers indicate…

    Why quality + quantity content? Avoid deadly keyword REgressions

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    Content marketing requires attention to detail, and when resources are cut, SEO progression falls, too.

    Content marketing recap: February 2013 (Video)

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    February marked the two-year anniversary of Panda, and Brafton reviews the month’s top content marketing news to give you insights on improving your strategies.

    How to add CTAs to your YouTube Channel [video]

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    Meagan Parrish, director of social media at Brafton, talks YouTube CTAs.

    Why social care must be part of your SMM campaign

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    While brands use social media to promote their products and services, companies must also use Facebook, Twitter and more, to provide superior customer service, and Brafton can help.

    Why Content Marketing Matters

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    Why content marketing is more than internet noise, but the key to business growth and a consistent brand voice.