The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Vimeo vs. YouTube: Which Is Better for Modern Brands?
Vimeo and YouTube share lots of similarities, but which should house your brand videos? Here’s how they compare.
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Why Your Original Research Needs a Clear Business Objective
Research needs a clear business objective — otherwise, you might ask questions that will never deliver results, let alone a clearer picture. Here’s how to define those objectives.
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Ethics & Responsible AI in Content Marketing: A Refreshed Look for 2026
With more marketers using AI than ever before, it’s a good time to refresh ourselves on the ethics of responsible AI use. Fill gaps in your AI strategy with these quick reminders.
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What Is Social Media Optimization? 10 Best SMO Tips
Have you ever looked at a social media account and thought of a haunted mansion? It may sound exciting at first, but really, it’s only fun to watch from the outside. Still, you may struggle to see the value in regul
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What Does a Social Media Manager Do?
Social media managers drive brand growth and engagement. Here’s what goes on behind the scenes, including responsibilities, skills, tools and more.
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February 2026 AI in Marketing Roundup & Rundown: Enterprise AI Investment, Reddit Search Surge & Small Business AI Use
February marked a month of enterprise AI and small business developments about how AI continues to impact our work and everyday lives. Click in for your February update.
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Thought Leadership Is “Broken” — Here’s How Original Research Can Fix It
The most effective thought leadership offers fresh ideas. Here’s how to get started on an original research project to support higher-quality thought leadership content.
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Beyond the Buzzwords: How To Identify and Crush Your Real Marketing Goals
Learn how to identify high-impact marketing goals, align with internal stakeholders and prioritize tasks that drive organizational revenue.
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