The Content Marketing Blog
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    Inside the mind of an animator: A tour with Evelin Serritos

    If you love singing to your cat, watching horror films and researching Norse mythology, you might be award-winning and world-renowned English novelist Neil Gaiman. Or, you might be Brafton Lead… Read more »

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    Rebuilding your site to boost profits [Part 2]

    In part two of our series on rebuilding a website, we take a look at what marketers can do during development and after their site has relaunched.

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    Rebuilding your site to boost profits [Part 1]

    From decision to development, check out part one of our series on tackling website rebuilding.

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    Brafton’s Weekly Content Marketing Roundup: May 15 – May 19

    This week’s roundup features insight into common design mistakes, how to craft incredible infographics and much more content marketing goodness.

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    Optimize your blog for lead gen with effective CTAs

    If you want to boost your blog’s lead generation, you’ve got to guide and encourage your visitors with successful CTAs.

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    From info to imagery: Transforming text with infographics

    Human beings may love to gab, but the visual marketing provided by infographics cuts through the noise.

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    What beer and content marketing have in common

    Let me preempt you; no, it is not a stretch to tie content marketing to beer, nor is this article self-indulgent in any way [Editor’s note: OK, Jeff]. Allow me… Read more »

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    Content experience is customer experience

    By 2020, customer experience (CX) is projected to surpass price and product offering as the key differentiator influencing purchasing decisions. That means merely providing a superior product that is priced… Read more »

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    Common and crazy design mistakes we can’t look away from

    Graphic designs that are so bad they’re good are funny to look at, but they aren’t going to do anything when it comes to converting your prospects.

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    Senior Writer Mike Manahan on puns, maple syrup and his mom

    These days, almost anyone can be a writer. All it takes is a WordPress account and a pulse. But if you want to write for enterprise and mid-market clients at… Read more »

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