Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Feb 04, 2026 ai Chad Hetherington

January AI in Marketing Round Up & Rundown: Google Updates Galore, Proposed Regulations & a Phishing Scam Aimed at Marketers

Google rolled out tons of new Search and Gemini updates while also facing pushback from UK regulators. Here’s what happened with AI in marketing this January.

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Feb 03, 2026 Video Marketing Anthony Basile

What Can Video Accomplish for Marketers?

Find out why video is a powerful type of marketing content and discover all the varied ways it can fit into a well-balanced strategy.

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Feb 03, 2026 ai Chad Hetherington

An AI Twilight Zone: Recent Findings Reveal AI Benefits, Challenges & Uncertainties for the Future of Work

Recent PwC data shines an updated light on the current state of AI at work, including employee usage, investment returns, CEO sentiment and more.

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Jan 30, 2026 Content Distribution Dominick Sorrentino

Authenticity marketing: It’s about the stories you tell

And this story is about reconciling two seemingly opposed things: authenticity and marketing.

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Jan 30, 2026 Content Marketing Molly Ploe

Inbound vs Outbound Marketing: What’s the Difference? (Infographic)

Inbound has changed the way marketers think about engaging with their audiences and has given way to more informed, intentional customers. But what does inbound actually mean, and how is it different from outbound?

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