The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The Power of the Quarterly Marketing Plan: Templates, Tips and More
How to build, and stick to, a quarterly marketing plan that helps you set goals, track KPIs and improve outcomes.
Effective Marketing Message Examples & How to Build Your Own (Infographic)
Powerful brand messaging is essential to better lead generation. Craft your own following some of our favorite marketing message examples.
Everything You Need To Know About GA4 Engaged Sessions
GA4 engaged sessions are one way to measure website activity and visitor intent. Learn how to use this metric for your marketing with this guide.
Google’s October Core Update
The October update wasn’t officially completed until the 19th, but you likely noticed fluctuations in your website’s search rankings starting after the announced launch date of October 5th. These core updates from Google often cause shifts in rankings, but is it cause for alarm?
Writing an eBook: What You Need to Know
Writing an eBook is a great way to kick-start your lead generation campaign. Here’s how to begin.
What Is an Image Sitemap? (And Do You Need One?)
An image sitemap helps search crawlers understand the visual content on your site. Here’s how to use one to your advantage.
What is a Brand Ambassador? Here’s Everything You Need to Know (Infographic)
Ready to reap the benefits of a brand ambassador program? Here’s what you need to know about these partnerships and how to kick off a successful one.
Pepsi’s Marketing Strategy: 4 Lessons From 6 Decades of Advertising (Infographic)
Pepsi’s marketing strategy has evolved over the years, giving marketers of all disciplines plenty of inspiration.
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