Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Apr 02, 2026 ai Chad Hetherington

Topical Authority in SEO: Building Your Niche Powerhouse & Where AI Can Help

Topical authority is becoming a key differentiator in SEO — learn what it is, how to build it and how AI tools can accelerate your strategy.

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Apr 01, 2026 Content Marketing Chad Hetherington

What 16 Years of Consistent Business Blogging Has Taught Brafton About Long-Term Marketing Value

We’ve been blogging for 16 years — and it’s taught us some valuable lessons about building long-term authority. Here’s what we’ve learned and how you can apply it to your own blog program.

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Apr 01, 2026 ai Molly Ploe

How We Created an Email Marketing White Paper With contentmarketing.ai

Every marketer knows the tension between speed and authority.

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Mar 31, 2026 Content Strategy Lesley Morrison

Audience Behavior Explained: How To Turn Insights Into Better Marketing Performance

Learn what audience behavior is, how it shapes marketing strategies and which tools and metrics help improve engagement and campaign performance.

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Mar 31, 2026 ai Chad Hetherington

March 2026 AI in Marketing Roundup & Rundown: Sora Shutdown, AI Product Marketing Moves, a Growing AI Trust Gap & More

A quick look at March’s biggest AI-in-marketing news, from OpenAI’s Sora shutdown to rising consumer trust gaps, legal drama and major product marketing moves.

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