The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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AI-Driven Performance Optimization: How To Improve Your Content With the Help of AI
AI doesn’t just generate content — it can help you make it perform better with the right tools and approach. Here’s how to leverage AI for content optimization.
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What Is Programmatic Content? Advertising, SEO and How It Works
Learn what programmatic content, programmatic advertising and programmatic SEO are, how they work and how automation scales digital marketing.
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How To Build a Content Creation Workflow in 6 Steps
What is content creation without a workflow? Quite likely, a flurry of email attachments passed back and forth beneath a cloud of frustration. It probably involves confusion around creative direction, due dates and
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Content Scaling: How To Do It Well Without Burning Out
Content scaling is a common strategy, but many do it wrong and risk their reputation in the process. Here’s how to scale great content without burning out.
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Blogger Outreach Campaigns: A Step-by-Step Guide to SEO and Brand Growth
Blogger outreach helps brands earn backlinks, grow domain authority and expand visibility. Learn how to run an effective outreach campaign.
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Your 2026 Webinar Strategy: How To Plan a Successful Webinar Event in 7 Steps (Infographic)
A webinar strategy is an essential pillar of every good webinar event. Here’s how to plan webinars that draw crowds and fulfill business goals.
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Best Practices for B2B Email Marketing in 2026
An extensive guide to creating personalized B2B email marketing strategies that move the needle for your business.
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Grammarly quickly removed its controversial AI feature after widespread backlash. And now there’s a class action lawsuit. Here’s what you should know.
Grammarly quickly removed its controversial AI feature after widespread backlash. And now there’s a class action lawsuit. Here’s what you should know.
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