The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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5 Free Traffic Sources That Yield Big Results (Infographic)
When it comes to generating website traffic, paid sources can’t hold a candle to free sources.
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Experience In Digital Marketing: 7 Skills for Success in 2026 and Beyond
Looking to gain experience in digital marketing? Here’s the 2026 industry breakdown and the skills that can help you succeed in an AI-assisted digital ecosystem.
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How To Optimize for AI Overviews & Increase Your Brand Visibility on Google
AI Overviews dominate SERPs. Here’s how to optimize for AI overviews so your content gets served to customers in generative search answers.
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How Marketers Are Learning AI: Most Teams Are Still Figuring It Out as They Go
Most marketers are using AI without formal training. Explore Brafton’s survey findings on AI adoption, training programs, policies and workplace impact.
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June AI In Marketing Roundup: Google’s Open Knowledge Format (OKF), ChatGPT Ads Accelerate, Agentic Ads from Amazon & More
June AI in Marketing news: Google’s Open Knowledge Format, OpenAI’s expanding ChatGPT ad ambitions, Amazon’s new Alexa+ Agentic Ads & more.
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Content Pillar Examples To Boost Your Brand on Social Media
Use these content pillar examples to guide your brand’s approach to effective social media messaging.
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How the Marketing World Keeps Spinning With Ashleigh Gardner
Discover Ashleigh’s secret formula for great project management, plus how she came to be an organization powerhouse for Brafton teams and clients.
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Paid Search Marketing: A Beginner’s Guide
Paid search isn’t as simple as giving Google money to post your ad. But done right, it can yield big results for your brand.
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