• What it’s like to be a ghost writer for some of the world’s top health care brands

    A look behind the scenes with Brafton content writer Kaitlyn Manighalam.

    Continue reading

    How to find out what your audience is actually searching for

    Take a closer look into analyzing audience search behavior to improve your keyword strategy.

    Continue reading

    CTA optimization Part 2: Simple ways to create great CTA UX

    Graphic design on a budget is intimidating, but designing CTAs with an aim for engagement & conversions has never been easier.

    Continue reading

    Broad content doesn’t work: A narrow focus is key

    Today, let's talk about the fact that you can no longer get away with the spray-and-pray tactic of producing lots of content without emphasizing quality.

    Continue reading

    CTA Optimization Part 1: UX principles you can’t afford to forget

    CTAs help build your business’s bottom line and guide users towards engaging with you brand. Here’s how to optimize your site’s CTAs.

    Continue reading

    4 ways to use buyer personas

    Having buyer personas is just the first step. Explore four ways to put them to work.

    Continue reading

    Is PPC overrated? Many marketers opt for inbound strategies instead

    According to HubSpot’s latest annual State of Inbound report: Both inbound and outbound marketers rank paid advertising as the #1 most overrated marketing tactic. Paid advertising has its place, especially… Read more »

    Continue reading

    Apps vs mobile web: What’s the best marketing platform for engaging your users?

    Is your business right for developing an app, or should you stick with optimizing a mobile site? Here’s our breakdown of apps vs mobile web.

    Continue reading

    10 need-to-know Instagram facts (+ 4 steps to a winning Insta-marketing strategy)

    The best time to post on Instagram, the most popular filters and more in this quick guide to Instagram marketing.

    Continue reading

    Looking forward: What is the physical web and how will it change digital marketing forever?

    The physical web is coming, & we’re likely to see major shifts in how users engage with content & services on the internet. Here’s what you’ll need to know.

    Continue reading

    Have any marketing questions?

    Ask a Marketer