The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The SEO Advantage of Proprietary Data (And Why Google Rewards It)
Discover how proprietary data boosts SEO through original research, backlinks and information gain — and why Google rewards exclusive insights.
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Winning in the Age of AI-Driven Search: 5 Strategies to Stay Visible
As AI Overviews drive clicks down, appearing within is increasingly important. These 5 strategies to stay visible can set you on the right path.
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Unlock the Power of Quality Backlinks To Boost Your SEO
Discover the power of quality backlinks for boosting your SEO with our expert link building strategies. Learn how to avoid low-quality links now!
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How Many Keywords Should I Use? Here’s What SEO Experts Have To Say
Find out how many keywords you should actually use in a blog post, why more isn’t always better and how to avoid common SEO pitfalls.
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How To Make ChatGPT Sound More Human With Prompts and Human Editing
It’s no surprise that ChatGPT doesn’t sound very human, even with the most detailed prompts. Try these tips to take your AI content to the next level.
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Now Hiring Human Storytellers: Recent Job Postings Demand Narrative Talent
The term “storytelling” is abuzz on job boards lately. Here’s what we know, why I think storytelling is making its rebound and what it says about the current market.
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15 Best Marketing Blogs to Follow
Bookmark these marketing blogs to fuel your growth, expertise and curiosity. Never miss an algorithm update or marketing report ever again.
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Google Search Updates: January-February 2026 Recap
Catch up on Google’s Jan-Feb 2026 updates, from Search Central Live events to ranking volatility and the new Preferred Sources documentation.
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