The Content Marketing Blog
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    Not all scary numbers want to eat you [success story]

    B2B analytics that seem bad at first might actually reveal positive marketing ROI if you look closer. See how it worked out for one of Brafton’s clients.

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    Pancakes at Brafton: Giving back has never tasted so good

    A thank you breakfast following a charity fundraiser in our Boston office spurs a new tradition at Brafton.

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    Make the most of visual embeds for ultimate engagement

    Embedding visual elements such as videos, graphics and social media into content is becoming an effective strategy for increasing engagement and conversions.

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    Social media metrics you should actually care about

    Understand what social media metrics matter most for your business.

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    Brafton’s Weekly Content Marketing Roundup: Jan. 30-Feb. 3

    Check out this week’s latest trends in the content marketing industry, such as news on Google AdWords and why stock images have to go.

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    Your blog will increase your bounce rate (and that’s okay)

    Blog posts will boost your bounce rate, but that’s not necessarily a bad thing.

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    Eyes on the skies: How Brafton creatives craft solar content

    Find out how Brafton creatives serve the solar industry.

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    It’s February: Are you using expanded text ads yet?

    Google is no longer accepting new standard text ads. Here’s what you need to know about the shift to expanded text ads.

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    5 Tom Brady quotes to add to your content marketing playbook

    Check out these quotes from the NFL GOAT that can easily apply to your content marketing strategies.

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    Bring the gridiron online: Best Super Bowl ad campaigns

    Want your marketing strategies to be Super Bowl-worthy? These successful campaigns provide valuable lessons for marketers to score big with your audience.

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