Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Mar 11, 2026 Paid Search Jesse Templeton

How To Create a B2B Search Engine Marketing Strategy That Works

B2B search engine marketing includes SEO and PPC strategies that drive traffic and conversions. Here’s how to devise a B2B SEM strategy that gets results.

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Mar 11, 2026 ai Aleisha White

Gemini vs ChatGPT Explained: Which AI Actually Delivers Real Results?

Compare Gemini vs ChatGPT across features, coding, content creation, research and more. Discover which AI model fits your needs.

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Mar 11, 2026 Content Strategy Ben Crosby

Audience Segmentation: Your Guide to Better Marketing

Master the power of audience segmentation. Learn its importance and how to utilize segments for an effective marketing strategy.

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Mar 10, 2026 ai Aleisha White

Blog vs. Article: What Sets Them Apart (and Which One Boosts SEO More)

Confused about blog vs article? Discover the key differences, SEO benefits and how to decide which format fits your goals.

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Mar 10, 2026 SEO Madelyn Gardner

Underwriting Your Online Visibility: SEO for Insurance Companies

Learn how SEO helps insurance agencies improve visibility, attract qualified leads and compete with national carriers online.

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Mar 09, 2026 Content Strategy Chad Hetherington

How Original Research Fuels a High-Performance Content Engine

Original research doesn’t have to stop at one asset — it can fuel content for months with the right strategy. Here’s how to approach research projects with a hub-and-spoke mindset.

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