The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Your Guide to Google Analytics 4.0
Check out our in-depth Google Analytics 4.0 guide to learn what’s different, how to use it and what you should know before activating it.
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White Paper Templates: Our Favorites, How To Create Your Own and a Free Editable Template
Learn how to create your own white papers and snag a free, editable white paper template while you’re here.
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Managing Projects While Traveling the World With Natalie Gruner
We explore the adventurous life of our accomplished Senior Project Manager, Natalie Gruner.
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Snapchat vs Instagram: Which Platform is Best For Your Brand?
Take a deep dive into the key differences between marketing on Snapchat vs Instagram.
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The Best Time to Send a Press Release & Other PR Tactics
When’s the best time to send a press release? We’ll cover all of the PR tactics you need to keep in mind when spreading the word.
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Art, Music and Graphic Design With Sam Oxley
Learn how Sam Oxley uses her artistic abilities to communicate the essence of clients’ brands through graphic design.
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HR Industry Content Marketing Benchmark Report for 2022
“How do we measure up to our competitors?” We’ve been asked that question hundreds, if not thousands of times. And more often than not, our answers are anecdotal and unscientific. And to be fair, that’s not really o
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13 Engagement Metrics That Matter and How to Measure Them
Learn how user engagement impacts content marketing by measuring key engagement metrics on your website. Convert your analytics into insights starting now.
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