• X
    Join 50,000 of your peers by getting the latest content marketing updates delivered directly to your inbox weekly.

    Thanks for subscribing! Keep an eye out for a Welcome email from us shortly. If you don't see it come through, check your spam folder and mark the email as "not spam."

    Employee Spotlight: Meet Bob, marketing research exec turned social media associate

    sep

    When Bob McHugh started in April 2012 as a database marketing executive, he had no idea he would be gearing up for a major career shift two short years later. […]

    Chicago Fun Committee teams up with Red Cross for successful Blood Drive

    sep

    Despite our moniker, Brafton’s Chicago Fun Team is into some serious business. After all, debating whether the Diversity Tree we put up for the holidays should find a new life as a […]

    Content marketing recap: January 2014 (video)

    sep

    What have we learned about 2014 content marketing, one month into the New Year? Link building is dead. Link earning is in.

    When bigger isn’t better – Find your money audience for social success

    sep

    Learn how one of Brafton’s clients honed in on its most valuable social customers to generate more referral traffic and website conversions.

    Have clients laugh WITH you: Humorous social marketing for customer care

    sep

    If you don’t use humor in social content, the joke’s on you. There’s a time and place to be funny & more companies are successfully toeing that line.

    How content marketing (technically) works: A closer look at Brafton’s CMS

    sep

    Great storytelling is only one piece of the puzzle when it comes to successful content marketing. To generate real-world returns, brands need to start with a results-focused strategy, and let’s […]

    Employee Spotlight: Meet Danielle, admin turned operations manager

    sep

    When Danielle Geoffroy joined Brafton as the first administrative assistant in our Boston headquarters, she knew she was positioning herself for a path of success. The question was: Which path […]

    News Content FTW: Proof online publication brings crawlers & customers back

    sep

    Quality over quantity in content marketing – but one Brafton customer’s success shows consistency drives traffic and leads.

    What drives successful leadership? Q&A with CEO Richard Pattinson

    sep

    As Brafton’s chief executive officer, Richard Pattinson understands the impact strong leadership has on company success. While executive initiatives for 2014 include fostering collaboration among departments and revitalizing industry trainings, […]