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    7 ways the keyword-focused SEO culture changed in 2014

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    We’re already halfway through 2014, and this year’s presented monumental shifts in keyword usage, search engine optimization and content marketing best practices.

    Brafton takes on the #IceBucketChallenge to strike out ALS

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    Update: Content Marketing Institute and Sprinklr both confirmed they have made monetary donations to the ALS Association following our #IceBucketChallenge nomination.  Within the Brafton community, we have family members and other loves ones […]

    11 questions to determine if you should outsource to a content marketing agency

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    There are reasons why companies might or might not choose to outsource their content marketing.

    Employee Spotlight: Meet Steve, Lead Designer

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    Steve’s sharing what it’s like to work on Brafton’s graphic design team, plus a little about himself in this week’s employee spotlight.

    Why your blog content SHOULD read like a Hemingway novel

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    Content marketing is evolving and writers should channel their inner literary genius to give readers the stories they want to read.

    Buyers DO find brands online – Company gets 38 percent of traffic from mobile

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    One Brafton client saw that qualified leads were coming from mobile searches, and its web content was key in attracting them and driving conversions.

    Setting up Goals in Google Analytics: How and why you should be tracking ROI

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    You may not be able to track content marketing ROI as effectively as you’d like if you don’t create Goals in Analytics reports.

    Employee Spotlight: Meet Belén, Video Blog Producer

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    Belen’s sharing what it’s like to work at Brafton as our video blog producer!

    Content Questionnaire: Abby Peel, Four Seasons Sotheby’s International Realty

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    Brafton asked Abby Peel of Four Seasons Sotheby’s to share her marketing tips, tricks and pet peeves from the real estate industry.