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The power behind customer case studies and testimonials

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Your happy customers can bring you even more business when you create engaging bottom-of-the-funnel content marketing assets: case studies and testimonials.

Perfect your content posting frequency for ultimate reach and engagement

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From posting on your blog to sharing on social and via email, publishing frequency makes a huge difference, and we’ve got the tips to help you get it right.

Star Wars and social media marketing: A Cassidy Wilson story

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Cassidy Wilson breaks down Brafton’s Jedi master(y) of social media marketing.

Brafton’s Weekly Content Marketing Roundup March 13 – March 17

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Check out this week’s roundup featuring tips on social media customer service, guidance on LinkedIn publishing and much more.

Leading edge: Do I really need to outsource my content marketing?

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Unsure whether ’tis better to outsource or keep your content marketing in the family? Brafton CEO Richard Pattinson soliloquies on the best

6 secrets to creating a successful eBook

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Not all eBooks are created the same, but by following these six secrets, your eBooks can best the rest.

There’s a stat for that: The strange and surprising side of social [infographic]

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The ubiquity of social media has made for some off-the-wall statistics. Dig in.

Run, Emily, Run! A Braftonian takes on the Boston Marathon

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Boston’s Emily Clark has mastered Content Marketing Strategies, but now she’s taking on a bigger task: The Boston Marathon.

Turn negative feedback into a social media customer service win

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GASP! You got a dreaded negative comment on social media. Here’s how to handle it like a pro.