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    Employee Spotlight: Meet Joey, Social Media Associate

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    Joey’s sharing what it’s like to work on Brafton’s social media team, plus a little about himself in this week’s employee spotlight.

    How Allegra found her writing sweet spot with Brafton

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    Meet Allegra Gallian. As a content writer on our editorial floor in Chicago, she tested out the waters on several teams before she found her sweet spot – writing exclusively […]

    4 Reasons why no one cares about your blog

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    There are four common reasons why companies don’t see the results they expect from their blog content. Find out what they are and how you can fix them.

    It pays to keep a close eye on analytics – a 404 error recovery story

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    Recovery from a seemingly small mistake, like a 404 redirect, can have a huge impact on a company’s marketing results.

    It’s not The Web for nothing: Outbound links for content marketing

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    Some marketers don’t like the idea of outbound links on their brand websites – but they’re an essential part of how people use the internet.

    Fourth of July or 4th of July: The summer writing guide

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    It should come as no surprise that our editorial team has a corner on the ins and outs of AP style. In our new monthly guide, we’re providing some of […]

    Employee Spotlight: Meet Lori, Manager of Content Marketing

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    Lori’s sharing what it’s like to be a manager of content marketing at Brafton.

    Connected Content: How to optimize for semantic search

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    SEO is changing, and there is a growing focus on semantics. Here are tips for how to optimize your website for Google’s Hummingbird algo.

    Picture perfect: Why visuals are worth 35 percent more pageviews

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    Companies that overlook the value of pictures – even stock images – are doing their content marketing a disservice… and even losing leads.