The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The Content Marketing Weekly: This Is Why You Prepared For Quicksand
Though content marketers may not need to swing on vines to avoid quicksand on their daily commutes, they do need to adapt their strategies to avoid sinking lower in SERPs.
How to boost engagement using rich media in emails
Email design has come a long way since the days of plain text. Learn which types of rich media work best for email, best practices for boosting engagement and more.
5 keys to B2B Instagram marketing success
Here are five tips you can implement right away to take your Instagram game to the next level.
Content management software: What is it and why should you care?
Don’t overlook the importance of that other CMS – content management software – and its impact on your content marketing efforts.
The Content Marketing Weekly: Content Isn’t Easy, But the Rewards Are Great
The week of June 25 featured heated discussion on why content marketing strategies either succeed or fall apart.
Perry Robbin leverages his journalism background for the good of marketing
Perry uses his previous education and journalism career to create the best content possible for his clients.
A marketer’s guide to the best content management systems (infographic)
The wrong CMS could severely impede your content marketing strategies, so do your homework before deciding which system will work best for your business goals.
How to optimize your social media channels (plus best practices you can actually use)
How do you get the most out of your Instagram account? How do you convert LinkedIn followers into customers? You’re not on MySpace still, are you?
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