The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
How to Create Sales Collateral That Boosts Buyer Confidence
I’d bet the farm that brands have asked you to say nice things about them before. And I’d bet that, on most of those occasions, you didn’t. Now the shoe is on the other foot: Your boss has asked you to go out and co
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Websites, Teamwork and Soccer With Archie Makuwa
From tackling new website projects to collaborating with different teams, learn what Archie Makuwa loves about being a web developer at Brafton.
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5 Must-Try B2B Marketing Channels
Discover the hottest B2B marketing channels and learn how these platforms can connect you with your target audience.
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The Ins and Outs of Creating a Monthly Newsletter (Infographic)
When it comes to email newsletters, take a note from TikTok: Less is more. Find out how to optimize newsletter cadence and content for the best open rates.
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How to Create a Marketing eBook
The eBook is the natural next step for content marketing in the digital age. Do you know how to make one that will attract qualified leads? Follow these 6 steps to create your next lead magnet.
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14 Types of Visual Content To Use in Your Content Marketing Strategy [Infographic + SlideShare]
If you want to stand out from the crowd and appeal to more readers, add these visuals to your content marketing strategy.
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Developing a Blog Content Strategy: A Step-by-Step Guide (Infographic)
Before you put pen to paper, be sure you create a comprehensive blog content strategy so you produce blog posts that land with your target audience and drive meaningful results.
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From International Relations to Content Marketing With Dan Haverty
When Dan Haverty isn’t learning a new skill or planning his next trip, he’s creating exciting content as a Senior Writer at Brafton. Dan Haverty’s detail-oriented work ethic and passion for knowledge keep going — ev
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