Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Feb 05, 2026 Email marketing Anthony Basile

Are Re-Engagement Emails Worth It? Spoiler: Yes, and Here’s Why

Learn how re-engagement emails work and how they can improve email subscriber engagement, lower e-commerce cart abandonment rates and more.

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Feb 05, 2026 ai Chad Hetherington

4 AI Competencies Every Marketer Needs in 2026 To Reduce Friction, Enhance Collaboration and Drive Outcome Quality

Writing quality prompts can be a valuable AI competency, but increasing adoption calls for deeper skillsets that reduce friction and enhance collaboration.

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Feb 05, 2026 Content Writing Anima McBrown

Crafting Winning Content Guides: How To Write a Client-Pleasing Outline

Learn how to write clear, client-ready content outlines that guide writers, save time and improve results. Tips, examples and common pitfalls included.

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Feb 04, 2026 SEO Anima McBrown

Semrush vs. Ahrefs: How To Choose Between These Top SEO Tools

Semrush and Ahrefs are two of the most recognizable SEO tools out there. They’re similar products, but each has its strengths. Here’s how to choose.

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Feb 04, 2026 ai Chad Hetherington

January AI in Marketing Round Up & Rundown: Google Updates Galore, Proposed Regulations & a Phishing Scam Aimed at Marketers

Google rolled out tons of new Search and Gemini updates while also facing pushback from UK regulators. Here’s what happened with AI in marketing this January.

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