The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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How to win at B2B content marketing in 2019
Consider this the definitive guide for developing, executing and measuring your B2B content marketing strategy.
Content marketing on Instagram: 5 things you need to know
Here are 5 concepts you need to know about marketing on Instagram.
The Content Marketing Weekly: Putting customers, machines and analytics to work
Sharpen your pencils and take notes.
Countdown to success: 8 key skills every content marketer should have
What skills should you have, and what things should you be brushing up on to maintain your brand’s competitive edge?
Artificial intelligence + content writing: What happens next?
Will AI fully replace content writers, or is there a symbiotic relationship marketers can capitalize on?
#WAM: What are campaigns and why would you use them?
Here’s how to use Google Analytics campaigns for all your content marketing initiatives, big or small.
The Content Marketing Weekly: Throw out the bad, optimize the good and think BIG
Write headlines for mass appeal, scrap content that fails and differentiate yourself through great marketing.
5 content strategies you need to try after a trade show
You’ve registered your company for the big trade show and highlighted it in red on your marketing calendar. You’ve spent months preparing, promoting digital campaigns around your presence at the event. The adrenaline keeps you going right up until the day – then it’s over and you’re ready to crash. But your job is not… Read more »
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