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    The Content Questionnaire: Kathleen Ong, Wantering


    Kathleen Ong tells us about her favorite campaigns and why it’s crucial to be responsive in Brafton’s Content Marketing Questionnaire.

    Employee Spotlight: Meet Bob, marketing research exec turned social media associate


    When Bob McHugh started in April 2012 as a database marketing executive, he had no idea he would be gearing up for a major career shift two short years later. […]

    Chicago Fun Committee teams up with Red Cross for successful Blood Drive


    Despite our moniker, Brafton’s Chicago Fun Team is into some serious business. After all, debating whether the Diversity Tree we put up for the holidays should find a new life as a […]

    Content marketing recap: January 2014 (video)


    What have we learned about 2014 content marketing, one month into the New Year? Link building is dead. Link earning is in.

    When bigger isn’t better – Find your money audience for social success


    Learn how one of Brafton’s clients honed in on its most valuable social customers to generate more referral traffic and website conversions.

    Have clients laugh WITH you: Humorous social marketing for customer care


    If you don’t use humor in social content, the joke’s on you. There’s a time and place to be funny & more companies are successfully toeing that line.

    How content marketing (technically) works: A closer look at Brafton’s CMS


    Great storytelling is only one piece of the puzzle when it comes to successful content marketing. To generate real-world returns, brands need to start with a results-focused strategy, and let’s […]

    Employee Spotlight: Meet Danielle, admin turned operations manager


    When Danielle Geoffroy joined Brafton as the first administrative assistant in our Boston headquarters, she knew she was positioning herself for a path of success. The question was: Which path […]

    News Content FTW: Proof online publication brings crawlers & customers back


    Quality over quantity in content marketing – but one Brafton customer’s success shows consistency drives traffic and leads.