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    Measuring social media: Free tools to quantify your social influence

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    Quantifying social media is certainly a challenge, but not impossible! There are hundreds of low-cost (and even free!) social media measuring tools that can help illustrate the impact of your business’s social campaigns.

    Four steps to improve Facebook fan page engagement: Part 2

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    These tips will help Facebook marketers drive fan page engagement.

    Four steps to improve Facebook fan page engagement: Part 1

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    The basics for effective Facebook marketing are designing your page and setting the content strategy.

    The Cloud and You: a microguide for marketers

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    If you’ve heard of the “cloud” but want to know what it is and how to make use of it, check out this microguide from Brafton.

    Six content marketing tips from ad:tech San Francisco: Part 2

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    Brafton sat in on many of the informational sessions and debates about the future of the internet marketing industry (and you can see all of our live coverage in our newsroom), and here are some key takeaways for content marketers.

    Six content marketing tips from ad:tech San Francisco: Part 1

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    The buzz among experts at ad:tech San Francisco thoughout the April 12 sessions can help marketers plan their content strategies for the coming months.

    Is Content King on Twitter?

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    Twitter and social media in general are difficult to master. Gain a new perspective that will help tremendously to maximize ROI through your social marketing efforts.

    Twitter marketing to boost SEO, from one follower to another

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    With more than 400,000 new users reportedly signing up each day and 140 million Tweets being sent daily, it’s more important now than ever to jump on the Twitter marketing bandwagon while it’s hot.

    LinkedIn Today: Quality news platform, social and content marketing potential

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    Here’s an examination of how LinkedIn Today might serve as a channel for content marketing, brand discovery and social networking.