Accessible authority: Navigating a content marketing paradox

Developing a content marketing strategy is especially useful for businesses that think about the kinds of content that will appeal to each part of their target audiences.

Brafton’s recap of the biggest content marketing headlines from August offers insights on how to keep your content strategy ahead of the curve.

A recent court order by Judge William Alsup (California) could have lasting implications on paid blogging and content disclosure, with Google and Oracle as the first examples.

Using several different metrics is critical for marketers to develop a true understanding of their content marketing strategy’s success.

As search algorithms become more sophisticated, engineers are asking content marketers to define the boundaries and standards of textual quality.

In this video, Brafton offers insights on how to create graphics that will have an emotional impact on relevant prospects and customers. When industry data and research are the foundation, there are several creative approaches marketers can take to reach target audiences.

The content management system you choose for your custom content campaign is a critical consideration to ensure your effort runs as seamlessly as possible.

Developing content marketing and SEO strategies that reach target audiences requires a business to think like Google searchers.

Brafton hit the streets to ask Americans what they know about Google, SEO and search engine results pages. You may be surprised to see how your search marketing audiences respond to paid versus organic results – but we weren’t surprised to see local content and news are in high demand among searchers.