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    Social Media Madness: Instagram looks great for brand awareness

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    It might be in our Final Four, but Instagram has a lot to offer businesses in terms of social marketing . See why our strategist thinks it’s the best.

    Employee Spotlight: Meet Sean, sales rep turned director

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    Chief Sales and Marketing Officer Allen Schweitzer said it best when he described Sean Greene’s approach to his role as a Brafton sales director: “He never compromises on what’s needed […]

    A day in the life of a Brafton content writer

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    Many writers don’t like being defined. They may pick a genre (poetry, journalism, blogging), but if you ask them what they do, they’ll usually say, “Oh, I’m a writer.” Some […]

    Dedicated social sharing pays ROI dividends: A G+ success story

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    One Brafton client bucks skepticism about G+’s efficacy by using the network to achieve exponential traffic growth & boost conversions.

    Meet Brafton’s writer of the year: Nick

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    The recognition of MVPs across our editorial department is not only a reflection of some of our most talented staff, but also those who have set themselves apart in terms […]

    Social Media Madness Final 4: Twitter vs. Facebook

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    Brafton’s March Social Madness campaign is down to the final four. Read this blog-off, then vote on Twitter or Facebook for the marketing championship.

    Social Media Madness Final 4: Google+ vs. Linkedin

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    Brafton’s March Social Madness campaign has advanced to the final 4. Read this blog off and vote for your favorite social network.

    Employee Spotlight: Meet Tressa, writer turned production coordinator

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    With experience in journalism and executive recruiting under her belt, Tressa Sloane made the decision to move to Boston in 2012, conveniently at the same time as Brafton was seeking […]

    How to break the rules and win with customer-centric content

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    Content marketing is about creating materials that are truly for your customers, but too many brands miss the mark with SEO plays or self-serving brand collateral.