The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The Content Marketing Weekly: Fix site errors, win at search and understand robots
Consolidate duplicate pages, prioritize local search and learn why bots won’t automate every aspect of content creation.
Turn it up to 11 with Brafton’s Jason Kolkey
Writer, romanticist, metalhead, doctor. All of the above.
How we reduced a client’s cost-per-lead 63% through balanced content marketing [success story]
Organic and paid strategies can complement each other well. Here’s how we reduced our client’s cost-per-lead by striking that balance.
Why marketers need to be the best communicator in the room
Being a marketer is like being class president: You’re the mouthpiece of your organization.
#WAM: Understanding how conversions are measured
Today’s #WAM explores how Google Analytics is measuring conversions.
The Content Marketing Weekly: Avoiding SEO mistakes, optimizing content and budgeting for the future
It’s not about how much content you have but how you use it.
Illustrator, designer, entrepreneur: Brafton’s Julia Emiliani does it all
Meet the person behind some of Brafton’s best work.
10 content marketing tactics to scrap in 2019 (and what to replace them with)
Let’s all agree to stop using these 10 content marketing tactics. Like, right now.
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