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    Social Media Madness: Instagram looks great for brand awareness


    It might be in our Final Four, but Instagram has a lot to offer businesses in terms of social marketing . See why our strategist thinks it’s the best.

    Employee Spotlight: Meet Sean, sales rep turned director


    Chief Sales and Marketing Officer Allen Schweitzer said it best when he described Sean Greene’s approach to his role as a Brafton sales director: “He never compromises on what’s needed […]

    A day in the life of a Brafton content writer


    Many writers don’t like being defined. They may pick a genre (poetry, journalism, blogging), but if you ask them what they do, they’ll usually say, “Oh, I’m a writer.” Some […]

    Dedicated social sharing pays ROI dividends: A G+ success story


    One Brafton client bucks skepticism about G+’s efficacy by using the network to achieve exponential traffic growth & boost conversions.

    Meet Brafton’s writer of the year: Nick


    The recognition of MVPs across our editorial department is not only a reflection of some of our most talented staff, but also those who have set themselves apart in terms […]

    Social Media Madness Final 4: Twitter vs. Facebook


    Brafton’s March Social Madness campaign is down to the final four. Read this blog-off, then vote on Twitter or Facebook for the marketing championship.

    Social Media Madness Final 4: Google+ vs. Linkedin


    Brafton’s March Social Madness campaign has advanced to the final 4. Read this blog off and vote for your favorite social network.

    Employee Spotlight: Meet Tressa, writer turned production coordinator


    With experience in journalism and executive recruiting under her belt, Tressa Sloane made the decision to move to Boston in 2012, conveniently at the same time as Brafton was seeking […]

    How to break the rules and win with customer-centric content


    Content marketing is about creating materials that are truly for your customers, but too many brands miss the mark with SEO plays or self-serving brand collateral.