Social Media Madness: Why Snapchat is the marketing wave of the future

It might be in our Final Four, but Instagram has a lot to offer businesses in terms of social marketing . See why our strategist thinks it’s the best.

Chief Sales and Marketing Officer Allen Schweitzer said it best when he described Sean Greene’s approach to his role as a Brafton sales director: “He never compromises on what’s needed […]

Many writers don’t like being defined. They may pick a genre (poetry, journalism, blogging), but if you ask them what they do, they’ll usually say, “Oh, I’m a writer.” Some […]

One Brafton client bucks skepticism about G+’s efficacy by using the network to achieve exponential traffic growth & boost conversions.

The recognition of MVPs across our editorial department is not only a reflection of some of our most talented staff, but also those who have set themselves apart in terms […]

Brafton’s March Social Madness campaign is down to the final four. Read this blog-off, then vote on Twitter or Facebook for the marketing championship.

With experience in journalism and executive recruiting under her belt, Tressa Sloane made the decision to move to Boston in 2012, conveniently at the same time as Brafton was seeking […]

Content marketing is about creating materials that are truly for your customers, but too many brands miss the mark with SEO plays or self-serving brand collateral.