The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Boring B2B content? It doesn’t have to be that way
Forget stuffy and sterile. B2B audiences want to talk to a human being.
How to make content marketing for tech successful
When people hear I work in marketing, they automatically think of cool designs, public relations events, Snapchat and other trendy pursuits. When I tell them I do marketing for an information technology company, their reactions tend to be less animated. Why? Because when people think of IT, they envision networks, computer viruses, servers and decidedly… Read more »
Make sure your brand never goes out of style
If you don’t have style, you don’t have much. Learn how to create a style guide that makes your content consistent and engaging.
3 steps for mastering your brand voice through content marketing
Not only is content marketing an incredibly effective way to connect with customers, it can result in higher conversion rates at a fraction of the cost of traditional marketing. What does this mean for your business? No matter what industry you’re in, competition is fierce, and you must be able to cut through the chatter…. Read more »
Build, bond, repeat: How to develop your brand with content marketing
Branding is about more than killer collateral. Sure, pithy tag lines and eye-catching color schemes won’t hurt your sales sheets, but consumers expect more. They want a story, and a promise. They’re paying attention not just to what you’re saying, but how you’re saying it. Is your content marketing keeping up? Building a bond The… Read more »
Brafton’s Weekly Content Marketing Roundup: July 24 – July 28
This week we feature stories on re-branding protocol, SEO for humans and crafting your brand style guide, among others.
Chatting craft beer and content creation with Chelsey Church
Chelsey tells us all about the life of a remote content writer, which craft beers you should try and why she’s so passionate about her job.
5 bonafide brands rocking the marketing world
Find out which five companies have us gushing over their successful branding strategies, and see what you can learn from them.
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