The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
PPC reporting 101: A reference guide for PPC managers
Whether you’re trying to create a report to show other company stakeholders, or need help with client reporting, you’ve come to the right place.
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How to increase SQLs the inbound way [success story]
One of the largest B2B IT solutions companies in North America needed a sustained lead generation engine. Here’s how we gave it to them.
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What Is ABM, and Is It Right for You?
Account-based marketing is the newest strategy for today’s top B2B organizations. But who is it for? Does it work?
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Blog categories: The menus of the content marketing world
A blog without any categories is sort of like a chronological Cheesecake Factory menu. Chaos.
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Sales funnel examples to use for your own business
Sales funnel, Flywheel, hourglass – which is right for your business? Find out here.
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Financial services marketing that works: 5 ways the finance industry is winning at content
Think content marketing isn’t for the highly-regulated finance industry? These 5 brands prove content is part of a successful strategy.
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What makes an effective creative brief (and how to create your own)
A creative brief outline modeled after our own to help guide your own content creation efforts.
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Agile content marketing: The key to getting through the next 6 months
Agility and flexibility will help see you through the uncertainty ahead.
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