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Why you can’t outsource thought leadership, but you can outsource content

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Marketers can outsource a strategy and editorial to content experts, but the internal team owns thought leadership. Here’s a process to work with outsourced teams to promote your thought leadership.

How to calculate the bottom-line value of your blog

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In the year 1900, ad agency Lord & Thomas introduced a novel element to its advertising services: behavioral impact research. Clients were asked to provide mail-order and sales-fluctuation records for […]

Employee Spotlight: Meet Matt, Senior Content Marketing Strategist

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Wondering what it’s like to be a content marketing strategist? Matt’s sharing his experiences working at Brafton.

The roadmap to content marketing success for B2B software companies

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A breakdown of the best B2B tech content marketing timeline, including when to try different formats in your strategy. Based on numbers and hundreds of real world success stories.

Success story: The healthcare company that’s generating leads with content marketing

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Lead generation is a top goal for marketers, and Brafton helped this healthcare company generate 170% more conversions quarter over quarter with a news strategy.

Brafton’s road to the #Inc5000 List (again!)

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Employees at Brafton reflect on the changes that have taken place during the four years Brafton has placed on Inc.’s List of Fastest Growing Companies.

Say hi to Brafton at LeadsCon New York August 24-26

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Brafton is attending LeadsCon New York this year to talk about content marketing strategies for lead generation.

Coulda, woulda, shoulda: Ditch conditional language for more persuasive writing

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Effective content marketing hinges on persuasive writing. Strike conditional language from your copy to convert readers.

Looking for more web leads? Here’s a strategy that got 480% more conversions

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An auto company partnered with Brafton for blog content, and got 480% more conversions when we optimized one of its main promotion landing pages.