The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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13 Pinterest FAQs: Unlocking the power of the pin
At Brafton our social media strategies and packages generally focus on Facebook, LinkedIn, Twitter or (increasingly) Instagram. But, in recent months, we’ve been paying special attention to – and getting
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7 excellent newsletter examples to spark ideas for your own
Here are 7 newsletter examples from B2B and B2C brands that can serve as inspiration for your own email marketing efforts.
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3 types of marketing dashboards and how to use them
Simplify marketing analytics and get your hands on actionable insights to drive marketing efforts with these helpful marketing dashboards.
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Lead conversion: Strategies, metrics and more
A lead conversion occurs when a prospect takes a desired action, including making a purchase. Here’s everything you need to know about lead conversion.
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5 B2B lead generation tactics that work
Take advantage of these surefire B2B lead generation strategies to fill your sales funnel with more qualified leads than ever.
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Why marketers need a strong media asset management solution
Media asset management is the process of using software to control multimedia files, including images, videos and interactive assets.
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What search data tells us about the intensity of America’s political environment
Our search behavior is a good proxy for sentiment. In this post, we compare top issues based on relative search interest over the past 15+ years.
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Smarketing: Odious word, essential concept
Smarketing is a terrible word that describes a really great thing: sales and marketing alignment.
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