The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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How to choose the right type of content marketing video
Video offers a veritable buffet for content marketers to choose from. Let your marketing goals lead the way in your decision.
Content marketing wins: 2016’s best animations to remember for 2017
Check out these examples to see how animation offers up the engagement of video with the unique qualities only motion graphics can provide.
From creative to content: Effective marketing combines the best of both worlds
The term “creative writing” conjures up images of college classrooms, writer workshops and painfully earnest poetry. What it typically doesn’t remind people of is marketing. However, the lessons learned by those pursuing creative writing as either a career or creative outlet can be invaluable where content marketing is concerned. What company doesn’t want to transform… Read more »
3 video blog rockstars to learn from in 2017
In the first of our 12 days of content series, we look at why Casey Neistat, Gary Vaynerchuk and PBS Idea Channel are setting the pace for video blogging in 2017.
Social media in 2017: New trends for the new year
Brafton’s Promotions & Engagement team weighs in on what will make social media campaigns successful for businesses in the coming year.
Is there a ‘secret’ hiding in your Google Analytics referrals?
Russian hackers are targeting Google Analytics users with referral spam. Here’s how to avoid any misinterpretations of data.
12 days of content marketing trends are in full swing
In this year’s 12 days of content marketing series, we’re exploring content marketing trends to watch in 2017 through examples of brands doing it right.
How and why to Twitter verify for a social marketing VIP boost
Getting verified on Twitter can lend credibility to your social media marketing strategy. Here’s a look at the benefits and what you need to get verified.
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