The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Play the long game when planning your content calendar
Want to squeeze every last drop of value from your content marketing strategy? It’s time to put your calendar to work and plan ahead.
6 tips for defeating writer’s block and enhancing SEO
Certain strategies will not only help you combat writer’s block, but also ensure your posts are up to snuff where search engine optimization is concerned.
The state of the blogging union: Time, tools and impact
The quality-first approach to content marketing has been standard practice for some time, but recent numbers illustrate just how much writing for the web has changed in recent years. Chicago-based web design firm Orbit Media Studios conducts a survey of more than 1,000 bloggers each year to capture trends from the front lines. If you’re… Read more »
4 cases for writing both a press release and a blog post
Whether it’s writing press releases or blog posts, marketers can use both to achieve the results they are looking for.
Brafton employees give thanks for marketing this Thanksgiving
Thanksgiving is one of my favorite holidays, not because of the food, the time off work, or the tradition. I love it because it’s something virtually everyone in America honors as a time to spend with loved ones and reflect on what we love and appreciate in our lives. This year, I’m not visiting my family,… Read more »
Content marketing is visual in the eyes of a graphic designer
Senior Graphic Designer Maysoon Shafi reveals her design process, how she handles a challenge and the best way to find success with graphics.
The best content types for winning social ad campaigns [success story]
How to get more eyes on your Facebook ad with the right type of content targeted at the right audience.
Don’t be a content marketing turkey this Thanksgiving
Let it be written: For every holiday, no matter size, season or popularity, there is an angle marketing professionals can and will take. From the Fourth of July to Festivus, America’s hardworking content marketers will do what they can to tie holidays to campaigns. Thanksgiving is no exception. While not all marketing campaigns are created… Read more »
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