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    The Foolproof Formula for Online Marketing Success


    Follow the ideal e-business marketing formula to maximize the return on your website, encourage brand sharing and surprise and delight your customers.

    Five free SEO tools for the frugal marketer


    Specialists can offer custom consultancy and analytics, and there are a number of free tools on the web that can help marketers understand the benefits of their organic search campaigns.

    Content marketing and copyrights: Protect your words (and search ranking)


    Once you’ve put in the time and resources to develop custom web content, copyright your content to make sure your site – and your brand – get the ranking and relevant traffic you deserve.

    2011: The Year of Mobile Convergence – Prepare for the Experiential Marketing Explosion


    Between major strategic alliances in mobile and new technologies like NFC appearing in smartphone hardware, 2011 will be a catalyst for mobile marketing and connected experiences.

    Google Instant’s impact on search: Beneficial or distracting?


    Brafton business development executives Max Christopoulos and Thadd Palmer examine the effects of Instant on search (and draw different conclusions).

    Nokia and Microsoft, A Mobile Marketing Partnership Made in Heaven?


    Rumors have been escalating this week about a partnership between cellular phone titan Nokia and rising search player / global software leader Microsoft.

    Planning for Content Marketing Success: Part 2


    Appropriate targeting and search engine optimization are critical to bringing convertible traffic to your website.

    Planning for Content Marketing Success: Part 1


    It’s important to set a winning strategy for content development before you even push it live, and good writing is a source of success.

    Is AOL’s SEO content strategy ‘wrong?’ We say good writing makes it ‘right.’


    This week, Business Insider leaked AOL’s "master plan" indicating that the company is going to invigorate its approach to content this year.