The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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4 ways content marketing and PPC play well together
Content marketing and PPC can bring out the best in each other. Here are four ways to maximize the benefits of both.
Trump content marketing mistakes with these election lessons
No matter your candidate of choice, the 2016 presidential election has provided important lessons for marketing professionals to learn.
My first time at INBOUND: Marketing, swag and celebrities
HubSpot INBOUND is the ultimate content marketing and sales event, and I dived headfirst into the conference, ready to learn all I could about the industry.
From writer to content marketing strategist: A Braftonite gives his take
A (John) King of all trades gives us his thoughts on life as a writer turned content marketing strategist and where he sees the industry going
How to select the right CTA for different content types
Determining the type of CTA that is most appropriate for your content is crucial to marketing success.
The art behind content: Creative Director Perry Leenhouts
Brafton Creative Director Perry Leenhouts may just be a secret agent. That is to say, he’s mastered the art of the double life, taking enough branching paths in his career trajectory to make Robert Frost jealous. From international rock star (we’ll get to that) to video production wunderkind to innovative driving force behind Brafton’s various… Read more »
A guide to repurposing 5 different content types [infographic]
Take a look at your options for repurposing content into new assets in our visual guide.
A brief history of content marketing
From roots in colonial America to a global reach, content marketing is continuing to evolve. Learn more about the history of content marketing.
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