The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google will start penalizing mobile pop-ups: Here’s what to do
Google will begin penalizing mobile sites for using pop-ups and interstitials. Is yours at risk?
Your weirdness is another person’s museum
Sometimes embracing “weirdness” is the best way to connect your content with a receptive audience.
5 lessons designers can learn from Google Maps’ update
Google Maps made some subtle but effective changes to their design. Here are the 5 lessons you can learn from their update.
Do your keyword research: 4 steps for mapping longtail keywords
Ranking for a primary keyword might not be realistic, but that’s where longtail phrases come in. Here are our 4 steps for optimizing for longtail searches.
#CMWorld is less than a month away: Are you ready?
#CMWorld is in less than a month. Here’s a look at some can’t-miss speakers, sessions and things to do in Cleveland.
A picture is worth 1,000 keywords: Optimize graphics for SEO
Text isn’t the only way to increase the search visibility of your site. Graphics can help too. Here are our 6 tips for increasing the SEO of your images.
The 3 reasons Verizon acquired Yahoo: Content, data & video
The Verizon-Yahoo deal shows us that targeted digital content is gold, but it’s only as powerful as the platform it is delivered on.
How podcasting can benefit your content marketing strategy
Podcasting is emerging as one of the more effective thought leadership tools marketers can leverage to differentiate their brands.
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