The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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4 reasons to dust off and repurpose your old content
Dusting off your older content and repurposing it into something new offers value in everything from SEO to thought leadership to time-saving.
5 must-read recaps of Content Marketing World 2016
Whether you attended every session or missed the event entirely, these recaps will provide you with what you need to know from Content Marketing World 2016.
Essential resources to bookmark for repurposing content
When you’re repurposing content, you’ve got a lot to consider. This comprehensive list of guidelines and insights will keep you on track for success.
Do’s and don’ts of keeping corporate photos on brand
The best corporate head shots reflect your brand while highlighting your team’s personality. Here’s a look at three that work and three that don’t.
Google will start penalizing mobile pop-ups: Here’s what to do
Google will begin penalizing mobile sites for using pop-ups and interstitials. Is yours at risk?
Your weirdness is another person’s museum
Sometimes embracing “weirdness” is the best way to connect your content with a receptive audience.
5 lessons designers can learn from Google Maps’ update
Google Maps made some subtle but effective changes to their design. Here are the 5 lessons you can learn from their update.
Do your keyword research: 4 steps for mapping longtail keywords
Ranking for a primary keyword might not be realistic, but that’s where longtail phrases come in. Here are our 4 steps for optimizing for longtail searches.
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