The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The do’s and don’ts of creating amazing email newsletters
These guidelines can help you craft an effective email newsletter to reach and resonate with your audience, from segmentation to content to design.
Use real-time user data to better target new Pinterest ads
A look at one possible strategy to effectively use Pinterest’s new ads platform from one of Brafton’s own social media managers.
Brafton’s Director of Video Product talks video marketing trends, lasagna and more
Brafton’s Director of Video Product shares his insights into creating great videos, trends to follow and avoid, and how to collaborate on a video project.
How to find the best content to repurpose
A guide to choosing which content you can and should repurpose into something new.
Penguin 4.0 is here: Don’t get caught on thin ice
It’s been a long time coming. Penguin 4.0 is here, and we’ve got 3 tips to help you avoid penalties.
How to segment your marketing automation lists with content data
Marketing automation results improve when your message is better targeted. Here’s how to use your content to segment and score your contacts.
8 must-attend ad:tech 2016 sessions for content marketers
Brafton’s picks of the best sessions for content marketers to have on their radars for ad:tech 2016.
The definitive guide to driving nurture emails with content
Email marketing drives leads to convert, and the right content is what will fuel that effort.
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