The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Marketing takeaways from 3 major Apple WWDC16 announcements
What do Apple’s announcements at WWDC16 about macOS, Siri and iMessage mean for marketers?
Why marketers can ignore Microsoft’s LinkedIn purchase
If Microsoft buying LinkedIn isn’t important for marketers, what should they care about when it comes to the latest news in their space?
How to Use Content Marketing to Rock Your Next Trade Show
You’ve just landed in the city where the big trade show you’re attending this year is being held, ready to start schmoozing. In typical fashion, you’ve already plotted what shows you’re going to attend and which of those are most likely to procure leads that will convert. You’ve RSVP’d to all after hours networking events… Read more »
How 2 of Brafton’s content writers re-wired themselves to write for tech
Take a look at what it’s like to write content for some of the top influencers in the tech industry.
[Infographic] How to manage blog comments successfully: The lost art of conversation
It may be a small part of your marketing strategy, but blog comments can have a big impact on your brand engagement.
In defense of Pantone 448 C, the so-called ‘ugliest color’
Pantone 448 C is now known as the “ugliest color on earth,” but that doesn’t mean you need to keep it out of your marketing palette.
Get to know the anatomy of a Google SERP
Noticed the first page of Google SERPs is a little busy? Here’s our “anatomy of a Google SERP,” and how the features can affect your marketing efforts.
Marketers prepare! AMP is coming to Google’s iOS app
Google just upgraded the iOS version of their Search App, bringing AMP to users’ fingertips. Here’s what it means for marketers.
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