The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Survey: This is what marketers really think of chatbots
Chatbots: love ’em or hate ’em? The jury is still out on chatbots over here, which is why we felt it was our moral marketing duty to poll our audience on this heated topic.
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How it’s made: A look inside the pages of an eBook
From ideation to distribution, here’s an inside look at all the creativity and resourcing that goes into making an eBook in the content marketing world.
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Above the Fold episode 16 recap: Digging into the dark world of influencer marketing
Not even the niche world of content marketing podcasts is safe from the reach of “Red Dead Redemption 2.” This edition of “Above the Fold” opens with a lengthy discussion of the massively popular cowboy-themed video
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Content Marketing Weekly: What marketers can learn from Black Friday and Cyber Monday
There’s strategy behind all of those steals and deals you read about on Black Friday and Cyber Monday. What can you learn from them?
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6 funny award titles for employees to hand out at your next office party
Sick of trotting out the same employee awards at your holiday party? We’ve got just the thing: All the funniest and most creative award titles out there.
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How to quantify content marketing with cost per lead and cost per sale
No matter how much additional traffic you drive to your site or how well you improve your domain’s visibility in search, none of it matters if you can’t bring home the bacon. Here’s how to calculate cost per lead an
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7 SEO memes we can’t live without
Some quick lessons in SEO brought to you by internet memes.
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‘Above the Fold’ episode 15 recap: Cyrus Shepard talks robots, chatbots and influencer marketing
This week on Above the Fold, the guys bring on a special guest to discuss chatbots, voice search, blogging and, of course, the robots that may or may not be taking over our jobs.
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