The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Content should be expensive, like prosciutto sandwiches expensive
In 2013 there were 152 million blogs on the web, with a new blog created every half second. I’m not talking blog articles here, I’m talking 152 million individual content production centers. So what? Can you ever ha
Learn More
#WAM: Identifying and killing spam bots
A surprise spike in data? How exciting. Oh wait… Lions and tigers and spam bots, oh my! Spambots are the bane of digital marketers’ existence, throwing false positives and negatives all over your squeaky clean
Learn More
Predicting the Future of Content Marketing
Don’t expect content marketing to move at the same pace you have witnessed over the past 10 years. If you sit pat with your current strategy, you’ll become obsolete within six months. Period. In keeping with the exp
Learn More
The Content Marketing Weekly: Death by (bad) video and building content authority
Learn all about the three social media marketing purposes, what can kill your video strategy and much more in this week’s Content Marketing Weekly.
Learn More
Generation Z: What every content marketer needs to be ready for
Move along, millennials – it’s now all about Gen Z.
Learn More
For the love of content marketing, use a CTA with graphics
You wouldn’t pair Kraft cheese slices with a $100 bottle of Pinot Noir. So why are you using a boring CTA for the eBook you spent three months developing and hoping to get $100k worth of new business?
Learn More
Top free tools every content marketer should know about
You don’t have to spend a lot of money to develop a great content marketing strategy. In fact, many tools are available for my all-time favorite price: zero dollars.
Learn More
We analyzed 181 websites: Here are the mobile vs desktop benchmarks you need to know
Nearly 4 billion people are online at any given moment. That means internet penetration has reached 52 percent of all humans alive today. Only a small sliver of these users represents your audience, of course, but u
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
