Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Jul 26, 2017 Content Strategy Tressa Sloane

Lead gen from B2B branded content: What you need to know

If you’re looking to move your visitors further down the sales funnel, then you’ve got to use B2B branded content. Here’s how.

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Dig Jeff Keleher's content marketing skills.

Jul 24, 2017 Life At Brafton Eric Wendt

There and back again with Senior Editor Jeff Keleher

Senior Editor Jeff Keleher went from content marketing writer to manager to writer again during his wild ride at Brafton.

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Your weekly dose of content marketing goodness.

Jul 21, 2017 Content Marketing Tressa Sloane

Brafton’s Weekly Content Marketing Roundup July 17 – July 21

This week, we’re talking about the importance of content personality, where marketing is headed in 2018 and lots more.

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Jul 21, 2017 Content Creation Tressa Sloane

A winning personality: How to make your content shine

Content with no personality will fall flat in front of your prospects. Learn how to create a stellar personality that’s right for your brand and audience.

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Jul 20, 2017 Content Strategy Michael O’Neill

Is your content activating your brand? It should be

Businesses just like yours are spending close to $700 billion a year on brand activation efforts. And it makes sense. Today’s consumers and end users are inundated with so much media it’s a wonder they haven’t grown

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Jul 19, 2017 Content Distribution Walt Clark

How to differentiate your brand from your founder

Ninety percent of American businesses are family-owned and operated, and many utilize their founders as the cornerstone of their brand. Even large, well-known brands like Harpo and Bloomberg are synonymous with thei

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