The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Unicorn Frappuccinos: How Starbucks Won Social Media Last Week
Starbucks struck content marketing gold with their ephemeral Unicorn Frappuccino campaign. Let’s talk about why it worked so well.
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Effective CTAs: Your ultimate conversion machines
Steer your prospects in the right direction with enticing CTAs that get you more conversions.
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The art of the deal: Sales and strategy with Joe D’Angelo
Joe D’Angelo explains how he became Brafton’s very own sales and strategy guru.
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Leading edge: The power of branding to unify your message
Why do strong brands win out in the marketplace? And how can companies better incorporate branding into their business marketing initiatives?
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Brafton’s Weekly Content Marketing Roundup: April 17 – April 21
Infographics and ROI dominate this week’s roundup of the web’s most essential content marketing stories.
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Site UX: One of your most powerful conversion tools
Converting your visitors isn’t all about content. These tips show you how to structure a site that successfully guides prospects through the journey.
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Stop expecting your blog to be a gold mine
Want to transform your blog into a lead generation machine? First figure out the role it plays in your content marketing strategy.
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5 best practices for boosting your blog ROI
Not happy with your blog performance? These best practices will give you what you need to increase your ROI.
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