The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

learn why ABM is a must-have for modern marketers.

Apr 11, 2017 Content Strategy Matthew Kaplan

The ABCs of ABM: What to Know About Account-Based Marketing

Content Marketing Strategist Matt Kaplan walks you through the basics of account-based marketing to appeal to your audience in a much more targeted way.

Subject matter experts can take your content from good to great!

Apr 10, 2017 Content Creation Eric Wendt

Allow subject matter experts to enhance your content creation

If you’re not leveraging subject matter experts for your content marketing, your strategy is suffering.

Your weekly dose of content marketing goodness.

Apr 07, 2017 Content Strategy Eric Wendt

Brafton’s Weekly Content Marketing Roundup: April 3 – April 7

From social tools to beating writer’s block, see what’s new in the world of content marketing from around the web.

Video marketing can help you reach your commercial goals.

Apr 07, 2017 Content Strategy Eric Wendt

Don’t dismiss the commercial value of video marketing

Looking to appeal to customers and increase sales? First understand the commercial value of video marketing.

Attract prospects with inbound marketing.

Apr 06, 2017 Content Strategy Eric Wendt

Content marketing has left outbound efforts in the dust

Inbound marketing is the new norm, and quality content is key to its success.

Rock your marketing goals with this approach to analytics

Apr 05, 2017 Content Strategy Brendon Cottreau

Google Analytics goals: Your ticket to going platinum

Sit in the front row as Brendon Cottreau walks you through setting up Google Analytics goals that will deliver ROI on your hard work.

Writer's block getting you down?

Apr 03, 2017 Content Creation Michael O’Neill

Is writer’s block sabotaging your content strategy?

Stuck with writer’s block? A Brafton content expert diagnoses the real issue behind your writing symptoms to get you back on track.

Apr 03, 2017 Life At Brafton Tressa Sloane

Alex Dorian: Brafton’s own world-traveling, technical-writing rocker

Alex Dorian’s writing skills have taken him halfway across the world and given him valuable insight into content marketing.

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