The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Why I fell in love with Purple's marketing

Apr 19, 2017 Content Strategy Samantha Gordon

Purple: The mattress company that stole my marketing heart

A marketer, her mattress and the marketing that brought them together. The story of how to make a strong, lasting impression through compelling marketing.

Content done poorly costs a lot more than you think

Apr 18, 2017 Content Strategy Joe D’Angelo

Content marketing pain and 6 ways to minimize it

Do you know how much it costs to produce content that doesn’t bring in results? The answer might be more than you bargained for.

Create a compelling infographic with these 10 tips

Apr 18, 2017 Content Strategy Eric Wendt

10 tips for creating a compelling infographic [infographic]

Unsure how to make an infographic that will wow your audience? Check out our infographic of 10 secrets to success.

Want ROI? We've got that.

Apr 14, 2017 Content Strategy Jeff Baker

You want ROI? Here it is [success story]

We helped a client generate 384% ROI over two and a half years. Learn more about how we tracked their goals to keep things on track.

Case studies have the power to convert.

Apr 14, 2017 Content Creation Tressa Sloane

How to craft case studies that convert

Harness the power of case study marketing by structuring them in a way that tells a story and encourages prospects to convert.

Apr 14, 2017 Content Strategy Tressa Sloane

Brafton’s Weekly Content Marketing Roundup April 10 – April 14

This week’s roundup highlights the importance of searcher intent, why video is crucial for ROI, and a whole lot more.

Get more out of your marketing budget with these tips.

Apr 12, 2017 Content Strategy Christina Mowry

How to stretch your content marketing dollar

Content Marketing Strategist Christina Mowry is offering up some helpful tips to get more out of every dollar in your content marketing budget.

Apr 11, 2017 Content Strategy Tressa Sloane

From keywords to content: Walk a mile in searchers’ shoes

Searcher intent is just as important as the content you create, so develop a strategy based on what your prospects are looking for.

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